The Psychology of Winning: Ten Qualities of a Total Winner

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“Read this book, follow the steps, and you too can attain the ‘Winner’s Touch.’”—Spencer Johnson, M.D., author of Who Moved My Cheese?

Dr. Denis Waitley, a national authority on high-level performance and personal development, reveals his formula for developing the ten qualities of a total

• Positive self-awareness • Positive self-esteem • Positive self-control • Positive self-motivation • Positive self-expectancy • Positive self-image • Positive self-direction • Positive self-discipline • Positive self-dimension • Positive self-projection

“A heavyweight among motivational writers.”—Charles Paul Conn, author of An Uncommon Freedom

176 pages, Mass Market Paperback

First published June 1,1979

About the author

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One of America's most respected authors, keynote lecturers and productivity consultants on high performance human achievement. 10 million audio programs sold in 14 languages, Denis Waitley is one of the most listened-to voices on personal and career success. A graduate of the U. S. Naval Academy at Annapolis, and former Navy pilot, he holds a doctorate degree in human behavior.


Community Reviews

Rating(3.9 / 5.0, 100 votes)
5 stars
26(26%)
4 stars
37(37%)
3 stars
37(37%)
2 stars
0(0%)
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100 reviews All reviews
April 26,2025
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The winner makes it happens, Loser let it happens
Be helpful to ensure everyone wins. If you win I win. When nature wins, we win.
April 26,2025
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Excellent leadership, learning, and life advice from a military veteran.

As I am a vet myself, I enjoyed seeing what the military instills in others and Waitley’s views on what it means to be successful.

Embrace change, never stop learning, and stay humble.

Loved it! Read this book to find out who you can win!
April 26,2025
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"So powerful and frequent are the slick, dramatic portrayals of the most revolting human biographies that society is methodically being transformed by example, into a working model for losers"

At first the book seemed dated however, after a chapter or 2 you get past that and into some very good content. It spends most of the book covering the qualities of winners, how to apply them, and how to not be a loser. It also often references problems in society and how America is creating weaker, instead of stronger generations.

If you are easily offended by a book pointing out how you may be a loser...suck it up and read this anyway!

"All individuals are not born equal. Some are cursed and some are blessed with their hereditary uniforms. Equality is not nature's way. The equal right to become unequal by choice is the natural cycle"
April 26,2025
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So enjoyable to read. Sooo positive. Easy to read. Really puts it in perspective why some people are successful and some people aren't. Helps you to see if you are being either a loser or a winner and how you can stop being a loser and become a winner. It all comes down to your mindset.
April 26,2025
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Good if you've never read a mindset book before. There's much better books out there. Most of these books like this one use the same examples. I did get a few nuggets out of it, but wasn't a book that completely changed my daily actions.
April 26,2025
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This is great stuff. Although this book tackles themes that have been addressed in earlier and more comprehensive books, there are few books as good as this in terms of streamlining the necessary data important in transforming one's psychology towards positivity in thought and in deed.
April 26,2025
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For a traditional self-help book, the work is well organized and detailed. The book lists ten principles of personal development that characterizes winners. After each chapter, the book even lists to-do items for the reader in order to apply the book's principles to life. On its own the book, the Denis Waitley's work is solid read. In the context of my faith, I must add that nothing can be done without the Lord's help. Anyone who is seeking to change his or her life for the better, must get that help from above. I rate the book four stars out of five.
April 26,2025
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One of the best books in understanding the mind-set of winners. Denis discusses about Positive Self-awareness, Self-esteem, Self-control, Self-motivation , Self-expectancy, Self-image,
Self-discipline, Self-dimension.
Enjoyed the book thoroughly. Specially the last section of every chapter where the author provides some actions that can be taken to ensure that the lessons taught are well assimilated.
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