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A book that I did not read voluntarily; I was managing a business and the corporate headquarters decided to send all of us to a seminar based on this book. I note with a little amusement that I might have given it another half-star were that not the case. However, it's an effective book, and contains a lot of good and practical advice that people in leadership positions ought to know (and you'll find as you go along that most of the people you've encountered in life in such positions really could use a healthy dose of this book). There are MANY competing books in this genre, especially tie-ins to popular seminar programs, but you need not go to such a seminar to benefit from this book (true of any Carnegie book). I won't go so far as to say it's required reading, but it's a good idea even if you have been through programs such as Willingham's Integrity Selling and some of the other "hot" combinations of written material and presentation. Many of the newer works did considerable "borrowing" from Carnegie. Why not read the original?