The Warren Buffett CEO: Secrets from the Berkshire Hathaway Managers

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"Everyone knows Warren is the greatest investor of our time. . . .This book for the first time captures his genius as a manager."
― Jack Welch The first book to reveal the investment and management strategies of the Berkshire Hathaway all-star management team. Much has been written about Warren Buffett and his investment philosophy; little has been made public about the inside management of Berkshire Hathaway. With a market cap exceeding 100 billion , Berkshire Hathaway has a market value surpassing many icons of American business such as Dell, AT&T, Disney, Ford, Gillette, American Express, and GM. Drawing on his personal experiences as well as those of Berkshire's chief executives, officers, and directors interviewed for this book, Berkshire insider Robert P. Miles provides a unique look at the Berkshire Hathaway culture and its management principles.

432 pages, Paperback

First published October 15,2001

About the author

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Robert P. Miles is a professional speaker, author, and acclaimed Warren Buffett expert. Pursued by renowned journalists and media moguls on just about each and every move that Mr. Buffett makes, Robert has had the great honor of getting to know Warren Buffett, the man and the remarkable wealth-building strategist.
As the writer of the top-selling books 101 Reasons to Own the World's Greatest Investment: Warren Buffett's Berkshire Hathaway and The Warren Buffett CEO: Secrets from the Berkshire Hathaway Managers, Robert has relentlessly followed his passion and found great success in doing so. Known for his subtle wit and entertaining stories, he has shared his valuable insights, strategies, philosophies, and anecdotes with enthusiastic audiences throughout North America. His keynote address, Reflections of a Billionaire CEO: How to See "You" in the Image, has been heard in over 12 countries throughout the world.


Community Reviews

Rating(4.2 / 5.0, 23 votes)
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23 reviews All reviews
April 1,2025
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I love learning through the story of other people. Each chapter in this book was insightful in a different way, and helped demonstrate the values Berkshire is built on.
April 1,2025
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This books makes you look at how you handle business and personal relationships. Great book and I will read it again.
April 1,2025
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Does this biz delights its customers? Is it customer centric?
Does the company have the kind of culture that I want to work in?
https://youtu.be/h89uOvUDVO4
April 1,2025
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A deep and thorough analysis of which types of companies and their (business) leaders does the greatest investor, Warren Buffet, select. Anyone reading this book shall emerge a better investor.
April 1,2025
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In my opinion, this is a must read for any aspiring CEO, future business tycoon, investor or anyone interested in what makes successful businesses. The book profiles a small sub-section of the business leaders from some of the companies that Buffet, by way of his company Berkshire Hathaway acquired through the years. Don't believe me? Ok how about Warren himself: Warren Buffett's Recommended-Reading List (And no, he didn't write, or conceive this book, he just endorses it).

In this text, you get to hear from owners of well known giant's such as The Washington Post or Geico, down to lesser known 'little' Omaha natives like Nebraska Furniture Mart. From each of the CEO's you get a small bit of insight into how Warren values companies and what he deems most important. To me, it seems clear that above many other factors, Warren clearly values:

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n   Honesty n  
n   Dedication n  
n   Integrity n  
n   History n  
n   Hard Work n  
n   Generosity n  
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And many other key, and essentially obvious core values that you should expect in a friend, partner or manager.

Each manager, after talking a bit about themselves, and their business then talks briefly about Warren, his management style, and what they think of him, and how Berkshire will do once he moves on.

It's refreshing to hear that someone can run and acquire companies the way he does, in short he essentially buys a company, backs them financially and then lets them run it as they always have. If more businesses, and managers of businesses acted this way, I think we'd truly see what business and associates can do.

Some of the common thoughts about Warren from his managers are:

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n   Intelligence n  
n   Trustworthiness n  
n   Ability to quickly understand a business n  
n   Approachability n  
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And many other things you have been cultured to dis-believe possible in a business of such size, and a man of such wealth and power.

Reading this book will give you insights on how to build a business, how to run a business, how to manage and treat associates, and how to find, and eventually invest in other people's business.

This truly is one of the best books I've read in all of those categories.
April 1,2025
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This was not a great book, because Miles is an unabashed Berkshire fanboy. The chapters quickly take on a repetitive feel — the first parts are always about the history of the business and the manager, but quickly give way to a lot of backslapping and gushing about Buffett and the awesomeness of being a part of Berkshire. That isn’t to say that Buffett and Berkshire aren’t great, but all the backslapping gets old after maybe five chapters.

I’m giving the book three stars because it’s still useful. I think three things stand out:

First, there aren’t that many books that profile Berkshire’s managers. You’re kinda stuck with this one, since so many of the CEOs are such low profile individuals.

Second, Buffett has a more fluid view of moats than I expected. If the business has good financials, is a leader in its market (by some definition of market) and is run by a top tier team, Buffett is perfectly happy to buy the company, even if its moats are mediocre (but still existent!). This was a surprise! Buffett essentially assumes that a top tier operational team that has been in charge of the business for decades is likely to maintain a small but meaningful competitive advantage in its (admittedly mature) market, even without structural advantages. And when he misjudges the management, he is basically stuck with the company, since his reputation is that he rarely meddles with management.

(To his credit, Buffett has only made this mistake ... twice? Not very often, for sure.)

Third, the book is useful as a source of clues as to how Buffett runs Berkshire in a decentralised manner. The real trick is to a) align incentives so that individual managers are incentivised to pass on excess cash to HQ; their bonuses are tied to ROIC, not pure growth. (Which also means they are incentivised to keep capital within the business, if they think they can generate more returns that way). Money may be borrowed from the HQ, but with an internal interest rate. Miles doesn’t mention how this interest rate is set (presumably equivalent to the risk-free rate? I don’t know. Update 2023: I realise they’ve talked about this in their annual shareholder meetings multiple times over the years: it’s 15-20% depending on the situation, and always custom to the specific ask).

Berkshire’s incentive system is helped by the fact that b) Buffett ensures that most owner-management teams keep 20% of the business; Berkshire owns 80% when dealing with family-owned businesses. It is also interesting that c) Buffett prefers to use cash to pay for companies, instead of Berkshire stock, even though stock purchases defer taxes for the seller. But d) when there is stock ownership as part of incentives, Berkshire gets managers to buy stock at market prices and never issues an option plan, for (and Munger and Buffett’s views on this are well known) option pools tend to be a hidden cost to shareholders. Finally, e) there are zero synergies between Berkshire subsidiaries — because (or so Buffett+Munger say) they’re too difficult to do. Miles notes that various CEOs he’s interviewed have reached out to the others within the conglomerate to talk and learn, but none have done anything substantive together.
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