Marketing Warfare by ries

★ ★ ★ ★ ★

April 17,2025

I gave away copies of the 1986 version, alongside Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace. Together, they were my introduction to the concepts of Guerilla Marketing. No pair of books were more useful to me in my career in Direct Marketing. I read several others by Al Reis and Jack Trout and none wasted my time.

I haven't read the anniversary edition. I look forward to doing so.

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RobotSpaceCowboy

★ ★ ★ ★ ★

April 17,2025

The book focuses on strategy more that marketing. It classifies firms into leader, challenger and follower and suggests strategies for the same - defender for the leader, offensive for challenger, and guerrilla for the follower. It beautifully lays down how one can find weakness in other's strength ( classic example being Coca Cola with caffeine vs 7UP, broiled vs fried). Taking 3 major industries - Cola, Burgers and Computers, it shows how the universal concepts can be applied to any given company. But it is in contrast to what the blue ocean strategy suggests. It necessitates that one has to treat business like warfare, and that collective growth is impossible.

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TheLewdOtakuRe

★ ★ ★ ★ ★

April 17,2025

В русской версии еще и Кутузов есть. Мыло что запомнилось дельного, сравнивается военная стратегия с бизнесовой.

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Reven228

★ ★ ★ ★ ★

April 17,2025

GOLD

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ezeban

★ ★ ★ ★ ★

April 17,2025

War analogies never get old, especially when applied in the right context. At first, I thought the book was a pun on how companies are literally "fighting" under the pretext of marketing; but the book explores the strategic underplay in action which is insightful indeed. A crash course in understanding market behavior.

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DeadeNdiNg

★ ★ ★ ★ ★

April 17,2025

Sound strategies but it is so out of date it is hard to take seriously.

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octoberry

★ ★ ★ ★ ★

April 17,2025

A really INTERESTING business book. Breathtaking story of Coca Cola vs Pepsi, Bud vs Miller, McDonald's vs Burger King, Ford vs GM epic battles. And the story of IBM vs Apple from the heart of that exact battle. Never thought that business literature could be so much exciting. Now I love marketing as much as I love history.

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EpiCabbage

★ ★ ★ ★ ★

April 17,2025

One of the best books I've read on marketing wars. Though the book is the depiction of historical scenarios, The cola war, the beer war and the burger wars have been very insightful. The connection of marketing concepts with war strategies is an amazing step to making marketers understand the importance of marketing values and methods.
The beer war clearly defines the strategies adopted by brands like Hieneken, Budweiser and Miller.
The book also puts forth the concepts of frontal attacks, flanking and guerilla marketing tactics in such a simple and elegant manner that it becomes very easy to grasp.

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Marketing Warfare

ries jack trout

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