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I should give 3,5. Part of that book is great, brilliant even. But part - just boring...
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Marketing Warfare
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The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.
null pages, Audio Cassette
First published December 1,1986
This edition
- Format
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null pages, Audio Cassette
- Published
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May 1, 1996 by
- ISBN
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9785556668133
- ASIN
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5556668132
- Language
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English
About the author
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Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
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Rating(3.9 / 5.0, 93 votes)
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93 reviews All reviews
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This is classic book and easy to read:
Some ideas in this book still relevant today.
Great book!!.
Some ideas in this book still relevant today.
Great book!!.
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One of the best books I've read on marketing wars. Though the book is the depiction of historical scenarios, The cola war, the beer war and the burger wars have been very insightful. The connection of marketing concepts with war strategies is an amazing step to making marketers understand the importance of marketing values and methods.
The beer war clearly defines the strategies adopted by brands like Hieneken, Budweiser and Miller.
The book also puts forth the concepts of frontal attacks, flanking and guerilla marketing tactics in such a simple and elegant manner that it becomes very easy to grasp.
The beer war clearly defines the strategies adopted by brands like Hieneken, Budweiser and Miller.
The book also puts forth the concepts of frontal attacks, flanking and guerilla marketing tactics in such a simple and elegant manner that it becomes very easy to grasp.
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Tiene cosas interesantes pero está medio anticuado y se enfoca mucho en las grandes empresas.
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A brilliant book on marketing with anecdotes from Military and warfare. An enjoyable read. Highly recommend for people who want to understand the meaning of Brand and importance of Marketing in business.
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Totally love this book, explains perfectly Marketing warfare strategies applied in famous companies. You get to understand it very well, is super interesting and even people who are not familiar with marketing terminology can get the ideas.
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I gave away copies of the 1986 version, alongside Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace. Together, they were my introduction to the concepts of Guerilla Marketing. No pair of books were more useful to me in my career in Direct Marketing. I read several others by Al Reis and Jack Trout and none wasted my time.
I haven't read the anniversary edition. I look forward to doing so.
I haven't read the anniversary edition. I look forward to doing so.
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Very resourceful and valuable book. This is one of my first lecture in Marketing and I can assume that the Idea of analogie between Marketing and the strategy of Wareware is genious.
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