Marketing Warfare

al ries jack trout

The book that changed marketing forever is now updated for the new millennium

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades--including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds--along with annotated reproductions of winning and losing ads.

Genres businessnonfictionmanagementbuisnessentrepreneurshipwar

240 pages, Hardcover

First published December 1,1986

This edition

Format: 240 pages, Hardcover
Published: December 13, 2005 by McGraw-Hill Education
ISBN: 9780071460828
ASIN: 0071460829
Language: English

About the author

al ries

Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.