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Marketing Warfare
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A ListenUSA Business Classic: Spend 50 minutes with the Authors of "Positioning: the Battle for Your Mind," as they share with you the keys for using military principles to develop your own Marketing Warfare Strategies.
0 pages, Audio CD
First published December 1,1986
This edition
- Format
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0 pages, Audio CD
- Published
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January 1, 1986 by Listen USA
- ISBN
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9780886840822
- ASIN
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0886840821
- Language
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English
About the author
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Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
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