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This didn't have as much content as The Design of Everyday Things, and the content felt lighter.
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Emotional Design: Why We Love (or Hate) Everyday Things
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Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
272 pages, Paperback
First published January 1,2003
This edition
- Format
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272 pages, Paperback
- Published
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May 11, 2005 by Basic Books
- ISBN
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9780465051366
- ASIN
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0465051367
- Language
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English
About the author
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Donald Arthur Norman is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science, and has shaped the development of the field of cognitive systems engineering. He is a co-founder of the Nielsen Norman Group, along with Jakob Nielsen. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. Norman is an active Distinguished Visiting Professor at the Korea Advanced Institute of Science and Technology (KAIST), where he spends two months a year teaching.
Much of Norman's work involves the advocacy of user-centered design. His books all have the underlying purpose of furthering the field of design, from doors to computers. Norman has taken a controversial stance in saying that the design research community has had little impact in the innovation of products, and that while academics can help in refining existing products, it is technologists that accomplish the breakthroughs. To this end, Norman named his website with the initialism JND (just-noticeable difference) to signify his endeavors to make a difference.
Much of Norman's work involves the advocacy of user-centered design. His books all have the underlying purpose of furthering the field of design, from doors to computers. Norman has taken a controversial stance in saying that the design research community has had little impact in the innovation of products, and that while academics can help in refining existing products, it is technologists that accomplish the breakthroughs. To this end, Norman named his website with the initialism JND (just-noticeable difference) to signify his endeavors to make a difference.
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To sum up, great product design comes from skillfully blending three key aspects: the visceral, behavioral, and reflective design levels. This combination helps us understand our immediate reactions to how a product looks, our expectations of how it should work, and the personal meanings we attach to it. Effective design creates a complete experience that appeals to our senses, is enjoyable to use, and connects with us on a personal level. It’s this blend of design elements that makes certain products truly memorable and sometimes even a part of our daily lives.
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An amazing explanation of Norman's three levels of design. Not only super informative but also inspiring (wasn't paying too much attention to speculations about the robots in the future though).
The role of aesthetics in product design: "attractive things make people feel good, which in turn makes them think more creatively. How does that make something easier to use? Simple, by making it easier for people to find solutions to the problems they encounter."
The role of aesthetics in product design: "attractive things make people feel good, which in turn makes them think more creatively. How does that make something easier to use? Simple, by making it easier for people to find solutions to the problems they encounter."
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The book presents some must-know concepts for design students. Even though it's not research-extensive, it's quite an easy and quick read for an introduction book to the concept.
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täitsa mitu asja siin raamatus panid mind järgmisel päeval tööl kolleegidelt küsima: "miks keegi mulle varem pole seda öelnud?!" näiteks kohe esimese peatüki pealkiri, "attractive things work better". nagu disainigurust autor, olin ka mina elanud aastakümneid arvamusega, et ilus asi on ju ilus vaadata, aga sisuliselt vahet pole. nii et juba selle arvamuse ümberlükkamiseks tasus lugeda.
ja siis seletatakse võhikule kenasti lahti kolm psühholoogilist taset, kus disain töötab (visceral, behavioral, reflective - ma ei hakka tõlkima, aga raudselt on kuskil mingid kokkulepitud eestikeelsed erialaterminid olemas?). ühesõnaga, tunnen pärast selle raaamatu läbilugemist, et mul on nüüd mingi baas, kust disaineritega rääkima hakata.
esmailmumise aasta 2003 annab mõne koha peal muidugi tunda, sest näiteks leiab autor, et digifotograafial pole suurt mõtet sees, kuni pole mingit head süsteemi, kuidas oma pilte kohe maailmaga jagada. nojah :) aga samas ta ikkagi ennustab päris hästi, kuhu me oma eluga jõudma hakkame, ehk siis sisuliselt ütleb, et meil on vaja sotsiaalmeediat ja nutitelefone ja isesõitvaid autosid ja roboteid.
robotitest, eelkõige nende emotsioonidest, räägib ta üldse päris palju, see on ta erihuvi ja minu jaoks ka väga huvitav teema.
ja siis seletatakse võhikule kenasti lahti kolm psühholoogilist taset, kus disain töötab (visceral, behavioral, reflective - ma ei hakka tõlkima, aga raudselt on kuskil mingid kokkulepitud eestikeelsed erialaterminid olemas?). ühesõnaga, tunnen pärast selle raaamatu läbilugemist, et mul on nüüd mingi baas, kust disaineritega rääkima hakata.
esmailmumise aasta 2003 annab mõne koha peal muidugi tunda, sest näiteks leiab autor, et digifotograafial pole suurt mõtet sees, kuni pole mingit head süsteemi, kuidas oma pilte kohe maailmaga jagada. nojah :) aga samas ta ikkagi ennustab päris hästi, kuhu me oma eluga jõudma hakkame, ehk siis sisuliselt ütleb, et meil on vaja sotsiaalmeediat ja nutitelefone ja isesõitvaid autosid ja roboteid.
robotitest, eelkõige nende emotsioonidest, räägib ta üldse päris palju, see on ta erihuvi ja minu jaoks ka väga huvitav teema.
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It is a good book overall. But it could have been much shorter. For example, the design of robots is not very relevant to most readers (at least for the moment).
The most important concept presented, in my opinion, is his three aspects of design:
1 Visceral design ('concerns itself with appearances')
2 Behavioral design ('functionality and effectiveness of use')
3 Reflective design ('considers the rationalization and intellectualization of a brand or product').
The most important concept presented, in my opinion, is his three aspects of design:
1 Visceral design ('concerns itself with appearances')
2 Behavioral design ('functionality and effectiveness of use')
3 Reflective design ('considers the rationalization and intellectualization of a brand or product').
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The book starts off with discussions and interpretations about why we love some things and hate other because of the way they are designed. And if they are as valuable if they are less useful by putting aesthetics first. Then on the second half of book author dives into imagining future and robots part in it. At this time of reading authors predictions mostly have come true. Nevertheless its fun and interesting read maybe because i do very much agree to authors thoughts about robots and their future among us.
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50% good, 50% bad. The second half is all about AI emotional design. Interesting, but not very useful for graphic design.
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