If you want to stop smoking, you don't need this book. It's annoying and makes you smoke more and more. It doesn't help you to quit smoking, if you want to quit, you will already.
Yes, it was repetitive but it really helped to get the main points ingrained into my head. And hey smoking is repetitive too, so I'm not gonna complain about that! While I have not read any of the previous editions, the "for women" part seems a bit gimmicky. Aside from the chapter dedicated to smoking dyrng pregnancy and the letter excerpts from women, I'm not really sure how it targets women. Nonetheless, after a couple of weeks of struggling with willpower methods I picked this book up and read it as fast as I could. Even before finishing I noticed that my desire to smoke was decreasing, the taste was horrible, and I knew this was the tool I needed. Although I didn't feel like smoking that final cigarette, I did, and it was disgusting.
Actually an easy way to stop smoking!! I did not think this book would work, nor did I particularly want to quit. I skeptically gave it a go just to stop everyone suggesting it all the time. To my amazement, the book WORKED. Without spending any time talking about how bad smoking is (we all know!) it just gave some simple encouragement and information. By the time you finish reading, you don't want cigarettes anymore. It was the easiest way I've ever tried to quit. It's been three years and I still haven't smoked.
What interested me the most was the method he uses to convince so many people to let go a bad habit. I must admit this method is quite interesting and rather logical. Would recommend reading for non-smokers interested in human psychology as well.