Presents Public Relations as a more economical & effective method of mass communication than advertising.

Khá hay, cách viết dễ hiểu với nhiều ví dụ , minh họa giúp mình rất nhiều trong việc "xây dựng thiện cảm" với môn Nhập môn PR ở lớp. Tuy nhiên, nó chưa thật sự thỏa mãn mình lắm khi có su hướng sa đà vào việc "ngợi ca" PR quá nhiều mà chưa đi sâu vào Tại sao Quảng cáo thoái vị. Chính vì vậy mà khi đọc sẽ thấy sự lặp đi lặp lại, đôi khi khiến người đọc thấy rất nhàm chán.
Dù sao thì mình nghĩ, đây là cuốn sách mà bất kì ai đang học PR/Truyền thông/Marketing...hoặc quan tâm đến lĩnh vực này nên đọc (Mặc dù nó hơi bị outdate khi được viết hồi 2004 )

Great book. Teach us no need to waste our money on advertising but rather to optimize our PR.

The title made me bought this book, i started reading it and it changed my mind between advertising and PR and their roles in Marketing. Objectivity, real life examples, humour and smartness.

O livro A Queda da Publicidade e a Ascensão das Relações Públicas explica o papel complementar que as RP e a Publicidade têm na comunicação. Demonstrando a real função da publicidade, esta obra demonstra que as RP são fundamentais na criação da marca dando-lhe credibilidade.
Leia tudo em: http://www.hotur.pt/relacoes-publicas...

Great book with clean insight and enough humour to keep reading through.

Svetlina

Перо от Древна Тишина

Ries is one of the best and most knowledgeable sources on the subject of marketing/ad/pr, thus my curiosity to read his book. the case stories are very interesting but at times he seems to repeat himself...alot. i guess he´s just trying to drive his point, though. the general message is a good one: ¨PR creates brands, advertising maintains them.¨ a good read only if you are interested in the advertising/pr/marketing industry.

This book heralded the coming of what is currently known as Inbound Marketing.

Al and Laura cements their position as thought leaders and visionaries in the area of Marketing.

The book draws strong comparisons between the two disciplines, outlining the tangible benefits of both disciplines as marketing subsets, and then goes on to explain why PR is to become the dominant force in brand building.

What I like most is how they explain the place of advertising in the marketing mix, and at which point in the product/brand lifecycle advertising is to be applied.

Le di 3 estrellas porque siento que el tono es de enojo y se pudieron ahorrar la mitad de las páginas que hablan de ejemplos sobre el mal uso de la publicidad.

Advertising is never fall. Maybe the conventional ones yes, that's way we always try to invent the non-conventional advertising, because business will always needs advertisement.

Advertising & PR, you can't separate them.

A must read .....

Desde Leader Summaries recomendamos la lectura del libro La caída de la publicidad y el auge de las RR. PP., de Al Ries.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, publicidad y relaciones públicas.
En el siguiente enlace tienes el resumen del libro La caída de la publicidad y el auge de las RR. PP., Cómo utilizar las relaciones públicas para construir marcas creíbles: La caída de la publicidad y el auge de las RR. PP.