Kevin Trudeau's Mega Memory: How to Release Your Superpower Memory in 30 Minutes Or Less a Day

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Do you think you have a "bad memory"? Impossible, says Kevin Trudeau , the world's foremost authority on memory improvement training. There are no bad memories, only untrained memories. In order to release our natural memory, Trudeau says, we just need to learn to retrieve what we already know. As founder of the American Memory Institute, Kevin Trudeau has already helped more than one million people do just that. Each Mega Memory lesson in this book takes no more than thirty minutes per day and uses pictures, rather than the laborious word-association techniques of other memory systems, to activate our inborn memory. With this easy-to-follow system, you'll be able to instantly remember names, phone numbers, addresses, financial data, speeches, and schoolwork. Even better, Trudeau's system ensures instant recall and long-term Mega Memory. All you need is the desire to unleash your Mega Memory, and you can reap all these incredible rewards! Labeled with a learning disability at an early age, Kevin Trudeau was convinced his problem was an inability to recall information. He read everything he could on memory improvement. Eventually, he developed his own program for memory retrieval and formed the American Memory Institute. His Mega Memory home study system is the most utilized self-improvement series of all time.

368 pages, Paperback

First published December 1,1990

About the author

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Kevin Trudeau is an American author, salesman, and television personality known for promotion of his books and resulting legal cases involving the US Federal Trade Commission. His ubiquitous late-night infomercials, which promoted unsubstantiated health, diet, and financial advice, earned him a fortune but resulted in civil and criminal penalties for fraud, larceny, and contempt of court.
In the early 1990s, Trudeau was convicted of larceny and credit card fraud. In 2007, he was accused of grossly misrepresenting the contents of his book, The Weight-Loss Cure "They" Don't Want You to Know About. In a 2004 settlement, he agreed to pay a $500,000 fine and cease marketing all products except his books, which are protected under the First Amendment. In 2011, he was fined $37.6 million for violating the 2004 settlement, and ordered to post a $2 million bond before engaging in any future infomercial advertising.
In 2013, facing consequences for non-payment of the $37 million judgment, Trudeau filed for bankruptcy protection. His claims of insolvency were challenged by FTC lawyers, who maintained that he was hiding money in shell companies, and cited examples of continued lavish spending, such as $359 for a haircut. In November 2013, Trudeau was convicted of criminal contempt, and was sentenced to 10 years in federal prison in March 2014. The Chicago Tribune reported in April 2014 that infomercials starring Trudeau and promoting his books continued to air regularly on United States television stations even though he was in jail at the time. Trudeau left federal custody in 2022 after 8 years, after which the FTC continued to pursue the unpaid $37 million fine.


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