Erfolg Des Einfachen: Jakob Nielsen's Web Design.

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Creating Web sites is easy. Creating sites that truly meet the needs and expectations of the wide range of online users is quite another story. In Designing Web The Practice of Simplicity, renowned Web usability guru Jakob Nielsen shares his insightful thoughts on the subject. Packed with annotated examples of actual Web sites, this book sets out many of the design precepts all Web developers should follow. This guide segments discussions of Web usability into page, content, site, and intranet design. This breakdown skillfully isolates for the reader many subtly different challenges that are often mixed together in other discussions. For example, Nielsen addresses the requirements of viewing pages on varying monitor sizes separately from writing concise text for "scanability." Along the way, the author pulls no punches with his opinions, using phrases like " just say no" to immediately make his feelings known. Fortunately, his advise is some of the best you'll find. One of the unique aspects of this title is the use of actual statistics to buttress the author's opinions on various techniques and technologies. He includes survey results on sizes of screens, types of queries submitted to search portals, response times by connection type and more. This book is intended as the first of two volumes--focusing on the "what." The author promises a follow-up title that will show the "hows" and, based on this installation, we can't wait. --Stephen W. Plain Topics Cross-platform design, response time considerations, writing for the Web, multimedia implementation, navigation strategies, search boxes, corporate intranet design, accessibility for disabled users, international considerations, and future predictions.

396 pages, Perfect Paperback

First published January 1,2000

About the author

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Jakob Nielsen is a leading web usability consultant. He holds a Ph.D. in human-computer interaction from the Technical University of Denmark in Copenhagen. He is also the principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Before starting NNG in 1998 he was a Sun Microsystems Distinguished Engineer.

Nielsen founded the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Web easier to use.

Nielsen has also given his five quality components of Usability Goals, which are: Learnability, Efficiency, Memorability, Errors (as in low error rate), Satisfaction.


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