Can you afford to be less knowledgeable than your competitors? Over 100,000 Internet professionals around the world have already bought this book. Users experience the usability of a site before they have committed to using it and before they have spent any money on potential purchases. The web is the ultimate environment for empowerment, and he or she who clicks the mouse decides everything. Jakob Nielson, shares with you the full weight of his wisdom and experience. From content and page design to designing for ease of navigation and users with disabilities, Nielsen delivers complete direction on how to connect with any web user, in any situation. Nielsen has arrived at a series of principles that work in support of his findings: 1. that web users want to find what they're after quickly, and 2. if they don't know what they're after, they nevertheless want to browse quickly and access information they come across in a logical manner.
Jakob Nielsen is a leading web usability consultant. He holds a Ph.D. in human-computer interaction from the Technical University of Denmark in Copenhagen. He is also the principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Before starting NNG in 1998 he was a Sun Microsystems Distinguished Engineer.
Nielsen founded the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Web easier to use.
Nielsen has also given his five quality components of Usability Goals, which are: Learnability, Efficiency, Memorability, Errors (as in low error rate), Satisfaction.