Persuasion: The Art of Getting What You Want

dave lakhani jeffrey gitomer

Praise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition."
—Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!"
—Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate."
—Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing , Business Growth Masters , and Guerrilla Marketing Meets Karate Master sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy."
—Blaine Parker, author of Million-Dollar Mortgage Radio "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read."
—John Klymshyn, author of Move the Sale Forward

Genres businesspsychologyself helpnonfictionpersonal developmentleadershipcommunication

256 pages, Hardcover

First published October 10,2005

This edition

Format: 256 pages, Hardcover
Published: January 1, 2005 by John Wiley \u0026 Sons Inc
ISBN: 9780471730446
ASIN: 0471730440
Language: English

About the author

dave lakhani

Dave Lakhani is an in-demand speaker, trainer, and the President of Bold Approach, Inc., a business acceleration firm consultancy. Bold Approach has been nominated twice as one of Fast Company magazine's Fast 50 Companies. A successful entrepreneur, he is a popular speaker on the topics of persuasion, influence, sales, marketing, ideation, and business acceleration. He is also the author of Persuasion: The Art of Getting What You Want, from Wiley.