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Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents

robert marich

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"Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know.

This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.

312 pages, Paperback

First published January 1,2005

This edition

Format
312 pages, Paperback
Published
April 18, 2005 by Focal Press
ISBN
9780240806877
ASIN
0240806875
Language
English

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About the author

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robert marich

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Rating(3.5 / 5.0, 4 votes)
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shadowpath19
★ ★ ★ ★ ★
July 14,2025
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I have learned an enormous amount about the movie business from this remarkable book. It delves deep into the various aspects of the industry, providing detailed insights and valuable knowledge. From the initial concept development to the final production and distribution, every step is explored in great detail. The author's expertise and passion for the subject shine through on every page. I have gained a better understanding of the challenges and opportunities that filmmakers face, as well as the complex web of relationships and collaborations that are necessary for a successful movie. This book has truly been an eye-opener, and I would highly recommend it to anyone with an interest in the movie business.

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cobradragon4373
★ ★ ★ ★ ★
July 14,2025
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Utterly fascinating indeed! This book is truly a gem, especially for those like me who have hitherto only experienced movies as passive viewers. It meticulously outlines the entire marketing scheme for movies, leaving no stone unturned. The author has done an extremely excellent job in writing this book, supported by substantial research and data. By delving into its pages, I have reaped a bountiful harvest of knowledge. In fact, I am now almost of the opinion that I possess sufficient information to make a confident pitch for a job in the movie industry myself! It has opened my eyes to a whole new world of possibilities and strategies that go into the successful marketing of movies. I would highly recommend this book to anyone with an interest in the movie business or marketing in general.

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Itzbouncy
★ ★ ★ ★ ★
July 14,2025
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C4stie1
★ ★ ★ ★ ★
July 14,2025
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