Very good advices to any type of negotiations, including outside business environment.

I read this book for negotiations class in college. It completely changed my mind about what negotiations are. Instead of being an extreme negotiator (sticking stubbornly to your positions without swaying) or being a soft negotiator (reaching resolution as soon as possible without creating conflict), principled negotiation is presented as a viable solution by this book. Principled negotiation is all about focusing on interests rather than positions, brainstorming options, and presenting a solution that grows the collective "pie".

It's interesting how we're naturally programmed to go on negotiations waiting for winning or losing. Therefore many people may avoid making decisions in life because they don't want to lose the matter or lose the relationship with the other person involved in the negotiation. This book is valuable not only for managers, lawyers, or other specialists who have to negotiate over professional substances. It's valuable to every common person who needs to agree in ordinary negotiations daily. It gives us simple but effective tools to reach better results on agreements by just changing the way you think about and how you position yourself in a negotiation. It's a really good book to give a try both on reading and putting the teaching into practice.

five star

Had to read this for Negotiations class. The class was better than the book, but nonetheless the book contains must-read fundamentals to understand the negotiation process that we all use in our day to day lives.

“Getting to yes” justifies itself as being a classic book for its continued readership for roughly 40 years. This book is essential for everyone who has to negotiate with someone over something – and isn’t that for all of us. The book introduces “Principled negotiation”, a technique to negotiate in an efficient and fair manner. Most of it is common sense but the authors have knitted a good structure making it intriguing & unambiguous. The best part of this method is not the four basic points outlined in detail, which in all sense is very practical but the way importance is given to the emotions of the other side, their feelings & interests.

The book places a strong emphasis on maintaining healthy relationship, being empathetic & making mutually benefitting decisions rather than just negotiating for personal interests. The authors quite often use anecdotes of high insurance claim & rent increase to demonstrate intricate aspects of a successful negotiation. Throughout the book there are also real-life international negotiations related to war, hostage situation, nuclear deals, etc. which makes the whole read worthwhile. The part that I love the most is in the last section of the book; how to tackle situations when the other side is more powerful or uses dirty tricks or does not play. This is more useful as it emulates the challenges that we face in every negotiation.

Overall, this read is a must for one to understand the basics of negotiation. It has a good mix of theory, applications & examples. Reading this book alone won’t help you in mastering the art of negotiation but will definitely guide you in doing it the right way.

P.S. Please do read to get away with anything & everything in your relationships :P

I can’t imagine finding this book very interesting if you weren’t into mediation as a career as it’s not exactly set to layman’s terms but it is a very scholastic dive into the world of negotiation as well as tricks/ methods that might be employed and what to keep and eye out for. I don’t know that mediation is the career for me but I feel like this foundation will come in handy for every day life interactions although I wouldn’t suggest reading this if that were all you were looking for

Read this book for grad school, so you know, it's not necessarily something I would've picked up on my own. Still, it's a great introduction to integrative negotiation strategies and the strengths of principle-based negotiation. "Getting to Yes" won't give you a thorough, in-depth examination of the concepts it introduces, and it certainly doesn't address all aspects of mediation—I found the authors' assessment of power dynamics to be particularly lacking and naive at times—but it does get the wheels in your head turning.

Very useful. Highly applicable

Como escrito em parte do texto, o livro tem como ponto positivo sistematizar ideias - já aplicadas irrefletidamente nos processos de negociação - e a experiência comum nessas relações, formulando um esquema organizado a ser aplicado. Claro, referido método deve ser aperfeiçoado com a prática e de acordo com as peculiaridades do caso concreto, como, aliás, alertam os autores ao longo do texto. O livro não floreia e não apela para frases de efeito, mas, ao contrário, busca deixar clara as premissas básicas para o processo de negociação baseado em princípios e, ainda, de certo modo, estimula a importância da mudança de hábito e a separação das emoções da essência/mérito da negociação.

While this book is not without its critics, I love the idea of trying out principled negotiation in hopes of achieving an end-agreement that is not only satisfactory but also beneficial to both or all parties involved. I hope the method in this book works as well as the authors state, although they do seem to have a very optimistic view of humankind. In any case, a very nice read and hopefully a helpful toolbox for the future!

เนื้อหาดีมากค่ะ พูดถึงเทคนิคทางจิตวิทยาของการเจรจาต่อรอง
แต่ภาษา/คำศัพท์ค่อนข้างยากสำหร���บคนที่ไม่ได้ใช้ภาษาอังกฤษเป็นภาษาหลักแบบเรา
(ไม่แน่ใจว่ามีฉบับแปลหรือยัง)