The Innovator's Solut!on: Creating and Sustaining Successful Growth

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A seminal work by bestselling author Clayton M. Christensen.

In his international bestseller The Innovator's Dilemma, Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In The Innovator’s Solution, Christensen and coauthor Michael E. Raynor help all companies understand how to become disruptors themselves.

Clay Christensen (author of the award-winning Harvard Business Review article, “How Will You Measure Your Life?”) and Raynor not only reveal that innovation is more predictable than most managers have come to believe, they also provide helpful advice on the business decisions crucial to truly disruptive growth. Citing in-depth research and theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovation—and they show managers how to tailor their strategies to the changing circumstances of a dynamic world.

The Innovator’s Solution is an important addition to any innovation library.

Published by Harvard Business Review Press.

304 pages, Hardcover

First published January 1,2003

About the author

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Clayton Magleby Christensen was an American academic and business consultant who developed the theory of "disruptive innovation", which has been called the most influential business idea of the early 21st century. Christensen introduced "disruption" in his 1997 book The Innovator's Dilemma, and it led The Economist to term him "the most influential management thinker of his time." He served as the Kim B. Clark Professor of Business Administration at the Harvard Business School (HBS), and was also a leader and writer in the Church of Jesus Christ of Latter-day Saints (LDS Church). He was one of the founders of the Jobs to Be Done development methodology.
Christensen was also a co-founder of Rose Park Advisors, a venture capital firm, and Innosight, a management consulting and investment firm specializing in innovation.


Community Reviews

Rating(4 / 5.0, 100 votes)
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100 reviews All reviews
April 17,2025
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I was gifted this book by a very good friend. At first, it was to help me prepare for a job interview. But after awhile, I realized that it wasn’t just another Innovator’s “INSERT BUZZWORD HERE” book. Instead, it was a revolutionary approach to entrepreneurship, whether you’re building something from scratch, or internally within an existing company.

April 17,2025
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Worth reading for the insights but is a bit dated at this point -- also would have liked to see more tangible data in the case studies
April 17,2025
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Sound theories but I did not find it all that engaging personally.
April 17,2025
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Painfully insightful. One would do well to keep a little Christensen angel on their shoulder.

Worthy of re-reads.
April 17,2025
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A good book as an extension to The Innovator's Dilemma. The content can feel a little bit out of touch or dated but it's still a very good read enhancing the ideas in innovator's dilemma and shed some light on how to empower growth as a company manager/executive.
April 17,2025
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A truly thought-provoking business book about how to make innovation work in all companies. However brilliant the content, it is written in a very formal style, and is hard to read.

Details: Back by excellent research and detailed analysis this book explains how some companies succeed with innovation and why some fail. Using case studies the authors delve into what makes companies successfully innovate and comes up with some surprising rules around organizational structure.

However, this is written too much like an academic treatise and I think it would be too dense for most readers.

The Takeaway: Wonderful ideas but takes some effort.
April 17,2025
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Jobs to be done theory. "People dont want a quarter inch drill, they want a quater inch hole". Milk shake case. Segmentin by traditional metrics might reduce adressable market, blinds you to emerging competitors and causes improvements to your product that are irrelevant to customers.

Concepts of low end (making products that are good enough to meet needs of currently overserved customers using a sustaining lowe cost business model) and new market disruption (making products that target customers who are currently not buying anything because existing offerings are too expensive, complex or inconvinient - target non consumption).

In new market disruption, be impatiant for profits, but patient for growth.
April 17,2025
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It defines the 21st century marketplace ... innovate or die. For years, Japanese dominance of technology was predicated entirely on efficiency and cost-cutting. Without innovation however, effectiveness and market share decline proportionally.
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