We discussed the phenomenon in our MBA classroom for Long Tail marking an important trend in consumer behavior/consumption. Thanks to the huge cost reduction from technology improvement, from new business model (network/sharing economy), fat tail products could reach farther to its potential customers. The book, however, delivers in a messy and repeated structure. What was delivered in 250 pages could easily done in an half without losing its sharpness and accuracy.

This book was one of those books that took !e a while to finish do to it just really being a boring read. Now, if you can look past that is shows how the long tail effects is today and how it's only going grow our business in the future ad how companies like Amazon is taking full advantage of the long tail right now.

Anderson displays the art of repeating the same idea in a multitude of ways. Some valid points in the democratisation of production, distribution and aggregators and too many similar examples bringing across the same point. Perhaps one interesting idea about Chevy's supposed ad failure and lack of intervention which was actually a success in the larger picture.

I give up...I can't take any more of this horribly boring book. My economics textbook keeps my interest better than this, which is extremely sad. I'm giving it two stars instead of one only because it had a few good tidbits of information regarding the evolution of the music and publishing industries (there was some interesting stuff about things such as Myspace and Lulu that I hadn't heard before). None the less, this is another book about an idea that probably made a fascinating article in a magazine or a slightly interesting online blog, but expanding it into a book took it beyond its attention captivating capabilities. You could easily fit what the book addresses into a multi-page article without loosing any of the integrity of the theory (and without boring the reader to tears).