Ease Reading-Find Your Next Favorite Book

Hot Search

The Long Tail: Rewriting the Rules of Culture and Commerce

chris anderson

... Show More
The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year.

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.

238 pages, Paperback

First published July 11,2006
Literary awards
audie award, financial times business book of the year, 

This edition

Format
238 pages, Paperback
Published
July 6, 2006 by Hyperion
ISBN
9781905211210
ASIN
190521121X
Language
English

More editions

About the author

Profile Image for chris anderson

chris anderson

... Show More
Chris Anderson was named in April 2007 to the "Time 100," the newsmagazine's list of the 100 men and women whose power, talent or moral example is transforming the world. He is Editor-in-Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007. He is the author of the New York Times best-seller The Long Tail, which is based on an influential 2004 article published in Wired, and runs a blog on the subject at www.thelongtail.com. Previously, he was at The Economist, where he served as US Business Editor, Asia Business Editor; and Technology Editor. He started The Economist's Internet coverage in 1994 and directed its initial web strategy. Anderson's media career began at the two premier science journals, Nature and Science, where he served in several editorial capacities. Prior to that he was a physics researcher at the Los Alamos National Lab."

Readers also enjoyed

Community Reviews

Rating(4 / 5.0, 100 votes)
5 stars
31(31%)
4 stars
41(41%)
3 stars
28(28%)
2 stars
0(0%)
1 stars
0(0%)
100 reviews All reviews
Profile Image for Kimberly .
archimagik
★ ★ ★ ★ ★
April 16,2025
... Show More
The Long Tail predicted the future that we live in now in 2009.
Because most of Chris Anderson's hypothesis turned out to be true, there were not a lot of new information in the book. However, it was helpful to understand the emergence of the long tail that has fragmented the media landscape. A more curated filtering system and micro opinion writers have contributed to this trend.
0 0 Reply
Profile Image for Kimberly .
casc4mybel0ved
★ ★ ★ ★ ★
April 16,2025
... Show More
An extremely approachable, well researched & well presented work, presenting a fascinating view point of the economic effects we as a people are experiencing from the rapid progress realised in the context of the information age through the associated digital technology; designed, developed & distributed.
0 0 Reply
Profile Image for Kimberly .
Thekingmcking
★ ★ ★ ★ ★
April 16,2025
... Show More
Nonostante i dati siano un po’ vecchiotti, gli spunti forniti su una lettura diversa del mercato e della vendita di beni e servizi, sono veramente interessanti e fonte di ispirazione.
Chris Anderson ha uno stile di scrittura accattivante, senza orpelli che gradisco particolarmente. Sarà anche che i temi che tratta sono di mio interesse. Resta il fatto che c’è modo e modo. Fondù: argomenti interessanti descritti in modo chiaro. Consigliato!
0 0 Reply
Profile Image for Kimberly .
FuzeMintTea
★ ★ ★ ★ ★
April 16,2025
... Show More
A few good snippets in this one but way too long and boring in general. The writing style doesn't help it at all as Chris comes off as a typical editor/writer/blogger (insert other roles that are expected to "write well" here) and uses language that is mostly hard to read. Why would you use a word that needs to be checked in a dictionary to understand its meaning if not for the purpose of sounding smart? For me, that's the opposite of writing well.
0 0 Reply
Profile Image for Kimberly .
Abderahmanyasser
★ ★ ★ ★ ★
April 16,2025
... Show More
The book, and its main idea of the Long Tail, has seriously affected the way I see many industries. When the digital book world started really taking off, after Amazon jumped in, I found myself referring to it in discussions of the future of the publishing industry. The internet has allowed businesses to reach consumers (and for consumers to reach businesses) who fall out of the majority--who "live" in the long tail. An important book in helping understand the effect the internet has had on retail particularly.
0 0 Reply
Profile Image for Kimberly .
Youngvwaves
★ ★ ★ ★ ★
April 16,2025
... Show More
Chris Anderson escribió en 2004 un fantástico artículo en Wired.com titulado The long tail. Sobre ese artículo construyó un blog, thelongtail.com, que luego convirtió en libro. Las premisas del autor son tres:
1.- Con inventarios digitales podemos alcanzar una oferta casi infinita.
2.- Cuando a los compradores se les da oferta infinita, su demanda se prolonga mucho más allá de los éxitos o bestsellers.
3.- La suma de todas las ventas de los productos menos demandados es un porcentaje muy importante de las ventas totales.

El autor cita numerosos ejemplos, como Google, Amazon, Netflix, Yahoo... y muchas empresas más (todas ellas digitales, claro).

El libro está muy bien argumentado y es claro y comprensible. Y da un giro muy grande a la concepción de los negocios de venta minorista. Absolutamente recomendable.
0 0 Reply
Profile Image for Kimberly .
Tii__
★ ★ ★ ★ ★
April 16,2025
... Show More
Es un libro que tuve que leer para una tarea y al final me sorprendió mucho. Si bien no soy un apasionado por la lectura matemática, física o economista; he conectado bastante con la visión de Chris Anderson y el desarrollo que genera para que entiendas a fondo los principios de Long Tail.

Me gustan las perspectivas y subtítulos desde donde lo abarca; sin embargo, llega un momento en el que se vuelve repetitivo y se siente un tanto cíclico todo el libro.
0 0 Reply
Profile Image for Kimberly .
Bennae
★ ★ ★ ★ ★
April 16,2025
... Show More
This book falls in the "I wanted to like it more" category. The Long Tail as a theory is pretty powerful and makes valid sense..but bringing it back to the same examples (Google and iTunes) became tiresome. I get it..they're groundbreaking (We also get your love of Indie/House music) but try to increase your purview to other industries. As I finished the final page I thought "Did I like this book" and the answer was "Meh".
0 0 Reply
Leave a Review
You must be logged in to rate and post a review. Register an account to get started.