As someone who has spent forty years in psychology with a long-standing interest in evolution, I'll just assimilate Howard Bloom's accomplishment and my amazement.-DAVID SMILLIE, Visiting Professor of Zoology, Duke University In this extraordinary follow-up to the critically acclaimed The Lucifer Principle, Howard Bloom-one of today's preeminent thinkers-offers us a bold rewrite of the evolutionary saga. He shows how plants and animals (including humans) have evolved together as components of a worldwide learning machine. He describes the network of life on Earth as one that is, in fact, a ""complex adaptive system,"" a global brain in which each of us plays a sometimes conscious, sometimes unknowing role. and he reveals that the World Wide Web is just the latest step in the development of this brain. These are theories as important as they are radical. Informed by twenty years of interdisciplinary research, Bloom takes us on a spellbinding journey back to the big bang to let us see how its fires forged primordial sociality. As he brings us back via surprising routes, we see how our earliest bacterial ancestors built multitrillion-member research and development teams a full 3.5 billion years ago. We watch him unravel the previously unrecognized strands of interconnectedness woven by crowds of trilobites, hunting packs of dinosaurs, feathered flying lizards gathered in flocks, troops of baboons making communal decisions, and adventurous tribes of protohumans spreading across continents but still linked by primitive forms of information networking. We soon find ourselves reconsidering our place in the world. Along the way, Bloom offers us exhilarating insights into the strange tricks of body and mind that have organized a variety of life spiny lobsters, which, during the Paleozoic age, participated in communal marching rituals; and bees, which, during the age of dinosaurs, conducted collective brainwork. This fascinating tour continues on to the sometimes brutal subculture wars that have spurred the growth of human civilization since the Stone Age. Bloom shows us how culture shapes our infant brains, immersing us in a matrix of truth and mass delusion that we think of as reality. Global Brain is more than just a brilliantly original contribution to the ongoing debate on the inner workings of evolution. It is a ""grand vision,"" says the eminent evolutionary biologist David Sloan Wilson, a work that transforms our very view of who we are and why.
"I know a lot of people. A lot. And I ask a lot of prying questions. But I've never run into a more intriguing biography than Howard Bloom's in all my born days. " Paul Solman, Business and Economics Correspondent, PBS NewsHour
Howard Bloom has been called “next in a lineage of seminal thinkers that includes Newton, Darwin, Einstein,[and] Freud,” by Britain's Channel4 TV, "the next Stephen Hawking" by Gear Magazine, and "The Buckminster Fuller and Arthur C. Clarke of the new millennium" by Buckminster Fuller's archivist. Bloom is the author of The Lucifer Principle: A Scientific Expedition Into the Forces of History ("mesmerizing"—The Washington Post), Global Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century ("reassuring and sobering"—The New Yorker), The Genius of the Beast: A Radical Re-Vision of Capitalism ("Impressive, stimulating, and tremendously enjoyable." James Fallows, National Correspondent, The Atlantic), and The God Problem: How A Godless Cosmos Creates ("Bloom's argument will rock your world." Barbara Ehrenreich). Bloom has been published in arxiv.org, the leading pre-print site in advanced theoretical physics and math. He was invited to tell an international conference of quantum physicists in Moscow in 2005 why everything they know about quantum physics is wrong. And his book Global Brain was the subject of an Office of the Secretary of Defense symposium in 2010, with participants from the State Department, the Energy Department, DARPA, IBM, and MIT. Bloom has founded three international scientific groups: the Group Selection Squad (1995), which fought to gain acceptance for the concept of group selection in evolutionary biology; The International Paleopsychology Project (1997), which worked to create a new multi-disciplinary synthesis between cosmology, paleontology, evolutionary biology, and history; and The Space Development Steering Committee (2007), an organization that includes astronauts Buzz Aldrin, Edgar Mitchell and members from NASA, the National Science Foundation, and the Department of Defense.
Bloom explains that his focus is “mass behavior, from the mass behavior of quarks to the mass behavior of human beings.” In 1968 Bloom turned down four fellowships in psychology and neurobiology and set off on a science project in a field he knew nothing about: popular culture. He was determined to tunnel into the forces of history by entering “the belly of the beast where new myths, new mass passions, and new mass movements are made.” Bloom used simple correlational techniques plus what he calls “tuned empathy” and “saturated intuition” to help build or sustain the careers of figures like Prince, Michael Jackson, Bob Marley, Bette Midler, Billy Joel, Paul Simon, Billy Idol, Peter Gabriel, David Byrne, John Mellencamp, Queen, Kiss, Aerosmith, AC/DC, Grandmaster Flash and The Furious Five, Run DMC, and roughly 100 others. In the process, he generated $28 billion in revenues (more than the gross domestic product of Oman or Luxembourg) for companies like Sony, Disney, Pepsi Cola, Coca Cola, and Warner Brothers. Bloom also helped launch Farm Aid and Amnesty International's American presence. He worked with the United Negro College Fund,the National Black United Fund, and the NAACP, and he put together the first public service radio campaign for solar power (1981). Today, his focus on group behavior extends to geopolitics. He has debated one-one-one with senior officials from Egypt's Moslem Brotherhood and Gaza's Hamas on Iran's Arab-language international Alalam TV News Network. He has dissected headline issues on Saudi Arabia's KSA1-TV and on Iran's global English language Press-TV. And he has appeared fifty two times for up to five hours on 500 radio stations in North America.
Bloom is a former visiting scholar in the Graduate School of Psychology at NYU and a former core faculty member at the Graduate Institute in Meriden, Connecticut. He has written for Th