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Mass Media Research: An Introduction

roger d. wimmer joseph r. dominick

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Quality media is the result of meticulous research. MASS MEDIA AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.

480 pages, Paperback

First published January 1,1983

This edition

Format
480 pages, Paperback
Published
March 22, 2005 by Wadsworth Publishing
ISBN
9780534647186
ASIN
0534647189
Language
English

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About the author

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roger d. wimmer

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