This was honestly so interesting! Bias leads you to assume it’s all about aggressive negotiation, but it’s actually more about knowing everything you can about the building, the land, potential businesses, and selling at the right time. There’s a lot of info where and how he borrows money for projects and his strategy behind it. Very interesting!

Becoming a Corporation offers protection from personal
liability, but it is also expensive. It is not a step to be taken lightly, even though there are plenty of places on the Internet where you can
incorporate quickly and easily.

I learned the ability to sell a stock and many more...

The book gives insight into, not just real estate as an asset but also, President Trump's expertise in various domains. George Ross began working for President Trump and ended up developing admiration for President Trump's approach to business. President Trump's multiple acquisitions through negotiations with a win-win approach are visible throughout the book leaving you with many lessons worth imbibing. Despite being excellent at negotiation, his lawyer makes it amply clear that President Trump never thought twice before giving a premium price for a premium real estate. The book shows various situations that the real estate magnate went through, and how he handled those situations.

For anyone interested in Donald Trump or real estate investing -- this book is the real deal. The case studies of Trump's deals were detailed and filled with valuable nuggets on his negotiation style. Some people might find the level of detail overwhelming, but it is precisely those details that make the deals work brilliantly.

This book is powerful. It has really great strategies and ideas to implement that would benefit any real estate investor. I would strongly recommend it for someone who is already in the sector but it’s not suitable for a beginner, maybe.
But I do recommend it strongly

Kind of boring

2.5 stars.

Nice book, but a little bit beyond for me, they are talking of hundreds and millions of dollars. But overall, it does make me want to be Donald Trump, I like his style of doing business.

Amazing book! A must read for people wanting to start in real estate.

Albeit a bit dry in many parts, its a great book. Some great case studies about value enhancement. A great portion about engotiation and the final chapter has some great real estate tips for personal investors.

Not to self: Presentation is immensely important. Find highly distressed scenarios and buildings that need work and takeover. Meet with the decision maker face-to-face. Do not make quick negotiations, both sides want to feel like they won the battle and got a good deal. Most people will not want to put in a lot of effort during a transaction, in terms of accounting and preparation - do it for them and reap a big percentage of the gain. Be willing to pay a premium for a prime location. Don't buy without a creative vision for adding significant value. Four things Trump looks for in a location. Creative problem solving leads to big profits. Write a preliminary business plan before you buy. If you want to be extremely successful make sure you have a vision for adding significant value to any property you buy. Find good quality tenants to increase the value of the property. Whenever you are buying an investment property; explore ways to improve the LOCATION. Avoid the hypnotic effect of the aura of legitimacy. Don't take everything you read or hear from brokers, sellers, buyers, tenants, experts or see on television, as if it were etched in stone. be willing to confirm the facts behind whatever type of project you get involved with. Every negotiation requires preplanning. Have a planner ready to write down all informations on people that you do business with. trump has his planner notebook on a table. Go through the notions even when you are satisfied with the deal. You may be able to get a better deal - do this in a way that you are still respected and people are willing to do business with you in the future. Like Mr. Goldman, show disgruntle, even a WHAT?! Will change the mind of a seller or the other guy over the phone. Negotiation is one aspect of life where there are no governing rules. Lying is not only permitted, its an accepted practice. It is accepting an available compromise as a substitute for that which you really thought you wandered. It's a journey to an imaginary destination without a road map where all the signposts and directions are intentionally misleading. Narrow down ppls options. Ppl have an innate fear of superiority in others - fluff them with compliments and let them know that they won the negotiation. Sol goldman - Dumb is smart. Find someone's weakness and use it everytime when everything fails. To build up credit. You must go to a bank when you DO NOT need money. Go ask for a loan and pay them back before them asking the money back from you. Then increase the line of credit and pay that right back. You don't even need to use the money. It's like taking cash out and putting it right back in again.

Good insight into the real estate world and Trump's business impact, but some repetitive language that got a bit boring.