Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor

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Trump Strategies for Real Estate offers unbeatable insider advice for every serious real estate investor―beginners and old pros alike. For more than twenty-five years, author George Ross has been one of Donald Trump’s chief advisors and intimately involved with many of Trump’s biggest real estate deals. Now, Ross teams up with bestselling real estate author Andrew McLean to present Trump’s real estate investment strategies so that even small investors can invest like Trump. You’ll learn how Trump identifies potential properties and how he finances, negotiates, and markets his big deals. Not everyone has Trump’s money or name, but everyone, even you, can use his tactics and strategies to win big in real estate.

256 pages, Paperback

First published March 4,2005

About the author

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George H. Ross is a former executive vice president and senior counsel of the Trump Organization. He is perhaps best known as one of Donald J. Trump's two advisors on the NBC reality television program The Apprentice, along with Carolyn Kepcher. On the program, Ross monitored the progress of the contestants and assisted Trump in determining who should be "fired".


Community Reviews

Rating(3.9 / 5.0, 28 votes)
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28 reviews All reviews
March 31,2025
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This was honestly so interesting! Bias leads you to assume it’s all about aggressive negotiation, but it’s actually more about knowing everything you can about the building, the land, potential businesses, and selling at the right time. There’s a lot of info where and how he borrows money for projects and his strategy behind it. Very interesting!
March 31,2025
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I learned the ability to sell a stock and many more...
March 31,2025
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The book gives insight into, not just real estate as an asset but also, President Trump's expertise in various domains. George Ross began working for President Trump and ended up developing admiration for President Trump's approach to business. President Trump's multiple acquisitions through negotiations with a win-win approach are visible throughout the book leaving you with many lessons worth imbibing. Despite being excellent at negotiation, his lawyer makes it amply clear that President Trump never thought twice before giving a premium price for a premium real estate. The book shows various situations that the real estate magnate went through, and how he handled those situations.
March 31,2025
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For anyone interested in Donald Trump or real estate investing -- this book is the real deal. The case studies of Trump's deals were detailed and filled with valuable nuggets on his negotiation style. Some people might find the level of detail overwhelming, but it is precisely those details that make the deals work brilliantly.
March 31,2025
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This book is powerful. It has really great strategies and ideas to implement that would benefit any real estate investor. I would strongly recommend it for someone who is already in the sector but it’s not suitable for a beginner, maybe.
But I do recommend it strongly
March 31,2025
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Nice book, but a little bit beyond for me, they are talking of hundreds and millions of dollars. But overall, it does make me want to be Donald Trump, I like his style of doing business.
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