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Sun Tzu: The Art of War for Managers; 50 Strategic Rules
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Learn the strategic rules of Sun Tzu and how to incorporate them into your management style.
In this translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including:
How to look for strategic turns to meet the competition
How to attain strategic superiority and crush the competition
How to plan surprise and stay ahead of the game
And more timeless wisdom that will allow you to compete and win in the dynamic business environment!
Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Managers for the existence and growth of your business!
In this translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including:
How to look for strategic turns to meet the competition
How to attain strategic superiority and crush the competition
How to plan surprise and stay ahead of the game
And more timeless wisdom that will allow you to compete and win in the dynamic business environment!
Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Managers for the existence and growth of your business!
224 pages, Paperback
First published January 1,2001
This edition
- Format
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224 pages, Paperback
- Published
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January 1, 2001 by Adams Media
- ISBN
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9781580624596
- ASIN
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1580624596
- Language
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English
About the author
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Gerald A. Michaelson was the author of many business books including the classic The Art of War for Managers, and others in the Sun Tzu series including Strategies for Success, Sun Tzu for Sales, and Sun Tzu for Marketing.
Gerald Michaelson spent over 25 years growing sales for Magnavox/Phillips, in sales, marketing, and ultimately as a Corporate Vice President, using the strategic concepts set forth in this book.
As a writer and consultant he was internationally recognized. As a featured speaker at an international symposium on Sun Tzu's the Art of War in Beijing, China, he also returned to conduct management seminars for the Chinese government utilizing Sun Tzu's strategic concepts. His articles appeared in leading periodicals of his time including Success Magazine, World Executive's Digest and Traveler in Asia, Executive Edge, and Sales and Marketing Management. He also wrote a weekly column for newspapers in the Scripps Howard network. He was a member of the Board of Directors of the American Marketing Association, and of fast growing companies. He appeared on every continent speaking on his insights from Sun Tzu.
Michaelson's diverse experiences as a Korean War Veteran, a Fortune 500 executive, a consultant, writer and author gave him the broad background that culminated in the classic Sun Tzu The Art of War for Managers. His business writings were praised by leaders from corporate CEO's, to military historians, to leading consultants. He passed away in 2005.
In 2010, his son, writing partner, and experienced CEO Steven W. Michaelson updated the timeless classic Sun Tzu The Art of War for Managers in a second edition. Staying true to the principles and thoughts in the first edition, Steve updated the business examples, and added new Managers Examples to continue to help readers understand Sun Tzu's applicability to daily business challenges.
Gerald Michaelson spent over 25 years growing sales for Magnavox/Phillips, in sales, marketing, and ultimately as a Corporate Vice President, using the strategic concepts set forth in this book.
As a writer and consultant he was internationally recognized. As a featured speaker at an international symposium on Sun Tzu's the Art of War in Beijing, China, he also returned to conduct management seminars for the Chinese government utilizing Sun Tzu's strategic concepts. His articles appeared in leading periodicals of his time including Success Magazine, World Executive's Digest and Traveler in Asia, Executive Edge, and Sales and Marketing Management. He also wrote a weekly column for newspapers in the Scripps Howard network. He was a member of the Board of Directors of the American Marketing Association, and of fast growing companies. He appeared on every continent speaking on his insights from Sun Tzu.
Michaelson's diverse experiences as a Korean War Veteran, a Fortune 500 executive, a consultant, writer and author gave him the broad background that culminated in the classic Sun Tzu The Art of War for Managers. His business writings were praised by leaders from corporate CEO's, to military historians, to leading consultants. He passed away in 2005.
In 2010, his son, writing partner, and experienced CEO Steven W. Michaelson updated the timeless classic Sun Tzu The Art of War for Managers in a second edition. Staying true to the principles and thoughts in the first edition, Steve updated the business examples, and added new Managers Examples to continue to help readers understand Sun Tzu's applicability to daily business challenges.
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