From the days when he wasn't a multi millionaire ! I think one of his appealing points was he made cooking look like fun, not a serious business. Rather like Keith Floyd did as an older version.
It's an OK cookbook. Nothing made from it is going to be bad. Nothing is likely to be spectacular either. Jamie Oliver just sort of works my last nerve, so it's hard for me to like his books.
A cook book that reads like a biography - this is a must for anyone who loves to cook looking for new inspiration. Everything in the book is simple but amazing food. Oliver removed my fear of - and gave me my love of - making home made breads and pastas in this book... and my friends and I will forever be greatfull.
We have this in our monster collection of cookbooks. I skimmed it when we first recieved it and haven't looked in it since. I mostly just use the same 4 cookbooks all the time. Last year, we had an online subscription to 'Cooks Illustrated' and used that some. Hopefully one day we'll actually get around to it.