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A bright, very visual guide to the process of creating logos, marks, and branding identity. The first half of the book walks through the design steps, followed by a large number of case studies in which designers present work for specific clients. I am not a designer so the entire field is new to me, and I appreciated never feeling lost or overwhelmed by jargon or text designed exclusively for trained designers. I found the case studies very interesting (for the most part), and appreciated that they originated from many different markets across the world, showing different aesthetics and approaches in different cultures and countries.
I think I might appreciate this book even more if I were to force myself to do some of this thinking in developing a logo or brand, which would make me explore and understand the creative steps better.
I think I might appreciate this book even more if I were to force myself to do some of this thinking in developing a logo or brand, which would make me explore and understand the creative steps better.
