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How Firms Succeed: A Field Guide to Design Management

james p. cramer scott simpson

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How Firms Succeed is a hands-on guide to running any design-related business from a two-person graphics team to middle-management to CEOs of multi-national firms, offering advice on specific problems and situations and providing insight into the art of inspirational management and strategic thinking. Together, Cramer and Simpson provide "deceptively simple yet ultimately critical guidelines" that inspire and educate designers at all professional levels. It combines practical solutions with business theory. Sections address such critic topics as marketing, operations, professional services and finances as well as the Anatomy of Leadership, a new perspective on the how’s and why’s of design leadership. The book includes chapters on such topics as "Demystifying Design Fees," "How Technology is Redesigning Design," "Principal Leadership—Choosing the Next Generation," " Setting New Standards for Client Service" and "Performance-Based Motivatin! g Your Firm." Each chapter closes with a list of questions intended to give the reader points of reflection for their own goals and experiences.

282 pages, Paperback

First published April 1,2002

This edition

Format
282 pages, Paperback
Published
April 15, 2004 by Greenway Communications
ISBN
9780967547787
ASIN
0967547784
Language
English

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About the author

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james p. cramer

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XDZO
★ ★ ★ ★ ★
April 26,2025
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Bring in more money than you spend, and keep good employees and projects. Easily said, but only talented people will actually succeed. It is a comprehensive book though, and can definitely be used to fill in the blanks.
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