Might start a business some day in a blue ocean somewhere.

I read the book after reading the article published in HBR, the book is really valuable and will enrich the reader will a lot of perspectives, tools and frameworks ... i liked mainly the "Strategy canvas" form first sight .. what a great and powerful tool

This is clearly a must read book for every one interested in the filed of management or strategy, But i will emphasis and insist on these points:
- Before reading this book, Please, read other book related to strategy (I will advice: Michael E. Porter books, or at least his article: what is strategy?) - I figured that some ideas that told in the book already told before, but the author but it in the very very right context
- The theory needs to be challenged and examined by an independent party
- I expect that i will find a drawn chart for the process of creation the blue ocean strategy, the absence of this chart is making the book hard to follow and challenged

Note: I added a lot of quotes from the book into goodreads and social media platforms

This is a classic business book about creating new markets rather than competing in existing markets. The core idea is simple, but the authors go through a fairly rigorous (for a business book) system, including how to accomplish this with existing teams and organizations. They provide solid examples of products, companies, and industries where this kind of innovation has happened. Especially since it is so short and clear, it is a good book for anyone in business. It probably would be less interesting to the mass market because it includes mostly “how to” vs colorful examples, though.

Biznes janrına aid maraqlı bir kitabdır. Amma sadə dildən bir qədər uzaqdır, sanki daha çox dərslik xarakterlidir. Kitabın digər kitablarda olmayan unikal fikir, yanaşmasını bir səhifəlik yazıda ifadə etmək olar. Qalan hissələr isə başqa kitablarda da olan analizlər, müqayisələr, şirkətlərin tarixindən çoxsaylı faktlardır.

Гарно можно порефлексувати на тему пошуку блакитного океану у своїй отраслі. Але я б не радив починать з неї, а почитати щось базове зі стратегії спочатку. Надані фреймворки як пісні які ти вже чув, але трохи з новим акцентом

1. Tạo ra thị trường mới, đùng tập trung vào thị trường cũ ( hoặc cải thiên thị trường cũ)
2. Tập trung vào tổng thể thị trường
3. Cung cấp vượt mức nhu cầu hiện tại
4. Thiết lập thứ tự ưu tiên các mục tiêu
5. Vượt qua trở ngại nội bộ
6. đưa việc điều hành thành chiến lược

Read the first half, skimmed the back half. The information seemed insightful at first. The whole strategy could be explained by competitive advantage and efficient use of resources. It only used real-world examples which fit the narrative. In instances when the strategy wouldnt work, it blamed companies for not using the strategy effectively.

It also became very repetitive, using example after example to illustrate the same point which was understood after the first 20 pages.

Как и подавляющее большинство бизнес книг, данная книга чрезвычайно многословна и вся её мало-мальски ценная информация могла уместиться в паре статей. Тем не менее, имеет смысл найти в интернете выжимку и обратить внимание на основные тезисы, они того стоят.

Я мечтала прочитать эту книгу года два, в итоге читала ее почти месяц и выдохнула, наконец закончив. Нудная красивая книга, основную мысль и стратегию которой можно передать в одной статье (меня, кстати, предупреждали об этом).
Очень понравился посыл - не конкурировать с другими в алом от крови океане, а создать свой собственный голубой океан. Порадовало то, что я знаю массу таких примеров не только мирового значения (ну, все обычно начинают восхищаться Apple и Starbucks), но и локального. А также то, что мой собственный проект и место моей работы - как раз являются голубыми океанами. Понравилась мысль о том, что когда вас настигнут конкуренты, надо опять уплывать вперед и создавать еще один, голубой океан.
На самом деле голубые океаны окружают нас, ведь еще лет 30 назад мы не знали всех тех благ, что имеем сейчас. Но, как отмечают авторы, зачастую успех компании зависел не от нее самой, а от успеха отрасли (например, автомобильной или компьютерной).
В остальном же советы похожи на все те, что даются в других книгах об управлении: вовлекайте всех руководителей подразделений, объясняйте, давайте сотрудникам почувствовать ответственность. По своему опыту могу сказать, что это работает в маленьких и средних по размеру компаниях, но в крупных неизбежным будет разрыв между сотрудниками и руководством.
А так - создание отраслей, заменяющих другие (например, кинотеатры и рестораны не конкуренты в чистом виде, но они конкурируют за досуг клиентов). Обязательный выход в поле - не отдавать свои глаза на аутсорс, а самостоятельно своими ножками проверять и сервис, и качество. Для выполнить крупную задачу - разбить ее на мелкие. Ну и предлагать клиенту две-три уникальные составляющие вместо того, чтобы концентрироваться на предоставлении массы услуг. Иначе вновь придется плавать в алых океанах конкуренции.
Книга полезная, к ней стоит обращаться время от времени, но мне, возможно, не хватило чуть более живого языка.

I had to read this book for a strategy class. Business strategy is all about how you intend to differentiate yourself from the competition and how you plan to get there. The premise of Blue Ocean Strategy is, as stated on page 4, "Red oceans represent all the industries in existence today. This is the known market space. Blue oceans denote all the industries not in existence today. This is the unknown market space." So the point of this strategy is to remove your business from the bloody sea of eat-each-other-alive competition and find or create a new field all to yourself.

But none of the examples cited in the book have created any "new industries". Southwest Airlines is still an airline. [yellow tail] is still a wine. Cirque de Soleil is still a circus. They do find ways to tap into new or specialized markets. So to me, these companies have more or less sailed to the edge of the red oceans, but they haven't completely left it.

What's bothersome to me is that the authors don't have an example of how they or someone else have taken a company through the steps to find that coveted blue ocean. What we have are existing companies who have differentiated themselves from their competition or tapped into a new customer base. So it seems as if the tenets of blue ocean strategy have been reverse-engineered to fit a handful of companies. This seems to be a research project that yielded some similarities between successful companies.

I'm not saying that their strategy is wrong, but perhaps I'd be more convinced of it if there were a company who successfully followed their method.

Attempted twice, gave up at 1/4 twice... The basic idea of red vs blue oceans seems solid, and I have no experience with the real-life application of the prescribed model, therefore I'm not basing my rating on the ideas, but rather the format of the book itself.

I found the writing drawn-out and bloated. Furthermore, the authors pick and choose businesses that support their ideas instead of bringing examples where their model was put in practice and a new business was born - that would have been way more interesting.

Such an interesting book!

Premise summarized for me or for those that it might help: Blue ocean strategy is a way to drive value innovation in your industry by aligning 3 propositions (people, profit, and value) to make your competition irrelevant because you aren’t even competing anymore basically.

A red ocean is a full ocean, lots of blood, kills, and fish and sharks. A blue ocean is an empty ocean, full of possibility, and uncontested space for exploration and discovery.

If your industry or market or product keeps getting confused with another or is losing its stake in the market or is failing to keep up with the competition, this may be a book to pick up.