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Textbook for Publication Design Course.
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Type & Image: The Language of Graphic Design
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Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design-- sings, symbols, words, pictures, and supporting forms--are analyzed and explained. Graphic design's ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America's outstanding graphic designers, and keen insights in Type and Image.
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Genres
designnonfictionreference
206 pages, Paperback
First published December 1,1988
This edition
- Format
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206 pages, Paperback
- Published
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January 1, 1992 by Van Nostrand Reinhold
- ISBN
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9780442011659
- ASIN
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0442011652
- Language
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English
About the author
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Philip Baxter Meggs was an American graphic designer, professor, historian and author of books on graphic design. His book History of Graphic Design is a definitive, standard read for the study of graphic design.
He has been called the most important historian of design since Nikolaus Pevsner (1902-1983). In contrast to Pevsner, he published a history of graphic design that went beyond the nineteenth and twentieth centuries. One of the first educators to create an overview of the history of graphic design that did not depend exclusively on the traditional structure of the history of the art, Meggs believed that graphic design would need to acquire an adequate understanding of the past and its relation with art.
He has been called the most important historian of design since Nikolaus Pevsner (1902-1983). In contrast to Pevsner, he published a history of graphic design that went beyond the nineteenth and twentieth centuries. One of the first educators to create an overview of the history of graphic design that did not depend exclusively on the traditional structure of the history of the art, Meggs believed that graphic design would need to acquire an adequate understanding of the past and its relation with art.
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Perfect for the rookie graphic designer or established professional! I'm somewhere in between, but the book's information will always be useful. Whenever I become cloudy on a basic concept I can refer back to Type & Image.
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