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El lenguaje de los nuevos medios de comunicación: La imagen en la era digital

lev manovich

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En este libro, Lev Manovich ofrece la primera teoría rigurosa y sistemática de los nuevos medios, enmarcándolos en la historia de las culturas mediáticas y visuales de los últimos siglos. Aborda la dependencia de estos nuevos medios respecto de las convenciones de los viejos, como el encuadre rectangular y la cámara móvil, y muestra de qué manera sus obras crean la ilusión de realidad, se dirigen al espectador y representan el espacio. Y muestra también cómo las categorías y formas específicas de los nuevos medios, como la interfaz y la base de datos, trabajan con las convenciones más familiares para hacer posible un nuevo tipo de estética. Manovich emplea conceptos ya existentes procedentes de la teoría del cine, la historia literaria y la informática, y desarrolla también nuevos conceptos teóricos, como el de interfaz cultural, montaje espacial y cinegratografía. La teoría y la historia del cine desempeñan un papel especialmente importante en el libro. Entre otros temas, Manovich aborda los paralelismos entre la historia del cine y la de los nuevos medios, el cine digital, la pantalla y el montaje, y los vínculos históricos entre el cine de vanguardia y los nuevos medios.

432 pages, Paperback

First published January 1,2001

This edition

Format
432 pages, Paperback
Published
September 15, 2005 by Paidós Ibérica Ediciones
ISBN
9788449317699
ASIN
844931769X
Language
Spanish; Castilian

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About the author

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lev manovich

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Lev Manovich is an artist, an author and a theorist of digital culture. He is a Distinguished Professor at the Graduate Center of the City University of New York. Manovich played a key role in creating four new research fields: new media studies (1991-), software studies (2001-), cultural analytics (2007-) and AI aesthetics (2018-). Manovich's current research focuses on generative media, AI culture, digital art, and media theory.
Manovich is the founder and director of the Cultural Analytics Lab (called Software Studies Initiative 2007-2016), which pioneered use of data science and data visualization for the analysis of massive collections of images and video (cultural analytics). The lab was commissioned to create visualizations of cultural datasets for Google, New York Public Library, and New York's Museum of Modern Art (MoMA).
He is the author and editor of 15 books including The Language of New Media that has been translated into fourteen languages. Manovich's latest academic book Cultural Analytics was published in 2020 by the MIT Press.

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Community Reviews

Rating(3.9 / 5.0, 35 votes)
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35 reviews All reviews
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Fazerr
★ ★ ★ ★ ★
April 17,2025
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Lev Manovich is my hero since I read this. it inspired 3 independent studies my last year in college. and it's helped shape a lot of my in progress plans to revolutionize the world ;-)
it'll (probably) change the way you see and analyze what goes on in the increasingly technologized world.

but just so i don't sound like *too* much of a fanboy, it has a definite idealistic slant to it, and I highly recommend reading it along with "Control and Freedom" because the two books complement each other well.
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Junniorr
★ ★ ★ ★ ★
April 17,2025
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Brilliant observations on the role of art and design in digital media. Interesting examples, fascinating conclusions, and a very clear method of writing. Loved every page.
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Professional2341
★ ★ ★ ★ ★
April 17,2025
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What started out very, very tediously eventually built to an interesting discussion, then receded again into tedium only to stop suddenly without a rewarding or insightful conclusion.

The author's fixation on cinema was obsessive to the point of distraction: I often felt that the book's title should more appropriately have been "Manovich's New Language of Cinema"; however, this predication was out of necessity for his argument. Manovich suggests that the way we've viewed, analyzed, and critiqued film (and the creation/digestion/exhibition/reproduction thereof) is relevant to new media, as well.

With painstaking detail and thoroughness, this text catalogues the ways in which we can study and interpret new media, providing context, category, and connotation for the various terms used in discussing it.

While this was an extremely difficult (as in dull, tedious, and repetitive) read, it provides a foundation of vocabulary for a field of study. As such, I suppose it serves a purpose. Do I think that makes it good? :-) No, not really.
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yessir111
★ ★ ★ ★ ★
April 17,2025
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Wanna get the idea of new media? Go for it. What in the first few pages might seem abstract, might also just be a preview of knowledge available to one who reads it all. The rest of the book is then surprisingly concise, as he breaks down all of his theoretical stands, several times for each one. I was often like "Okay man, that's enough, I got you". My teacher lecturing a subject called Media Practice in Contemporary Art said this book should be one of my number one choices. He was right. Manovich, ma man!
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lemozine
★ ★ ★ ★ ★
April 17,2025
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It's the book that all media theory classes teach when it comes to new media. Its permanent status on syllabi is clearly deserved but in rereading this book a few times, it's way too cinema-biased, which I think is still an issue in contemporary media theory. Nevertheless, this is a serious book.
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mandi92
★ ★ ★ ★ ★
April 17,2025
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I shouldn't technically get to add this to my Goodreads because I didn't read the whole thing. So I note that here--and now it's okay to add it. Interesting read and some unique observations about what makes for new media.
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DeveloperCandy
★ ★ ★ ★ ★
April 17,2025
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Using Vertov's silent documentary Man with a Movie Camera as his starting point Manovich draws a convincing history of the evolution of media.
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