If you just create an Ideavirus — an idea that quickly spreads through an environment, without the need to interrupt. Your customers, the sneezers, will market your idea at a much faster pace. Like the spread of a virus. Are you more likely to buy a product because you saw an ad or because your 10-year friend recommended it?

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Halfway through he admits that what he calls "ideaviruses" are really called "memes," a word coined by Richard Dawkins. So, why didn't he just call them memes? First, he couldn't copyright that word, and Godin's shtick is to sell repackaged ideas as his own. Second, he wanted to extend the metaphor and refer to what we now call "influencers" as "sneezers," a word I am deeply thankful did not catch on. His writing style is clear, and he explains things well enough, but Godin tries too hard to be zany.

The general premise of the book is still relevant, but the examples are now mostly out of date. Half the companies mentioned are long-gone, and some that he promoted as revolutionary became foolish in retrospect. The ideas behind this book have been so thoroughly absorbed into our modern culture, that most of it would now be considered common sense. I suppose that could be taken as praise for this book, but I'm not sure that it should be credited more than the legions of young creators who did the actual work of producing our digital cultural touchstones.

This book would be very interesting for those who wish to reminisce about internet business culture around the turn of the millenium.

The author talks about the power of viral ideas, that allow marketers to quickly establish a hold on the minds of consumers. He explains why some of the older strategies like spending millions of dollars in TV advertising do not work as well in today's markets and how people in marketing have to focus on better ideas and smarter relationships. There is a reference to Malcolm Gladwell's connectors, mavens and salespersons in "The Tipping Point": Godin talks about "sneezers" who can help you sell your ideas faster than other kinds of consumers or salespersons. Overall, a very meaningful book relevant to our times.

Pretty good quick read about principles of making an idea viral. The author admits that there is no step-by-step way of doing this, but there are elements that will increase your chances of your idea going viral

Godin explain how to make an idea go viral before the modern virality tools and channels existed. This focus on virality before YouTube, TikTok, etc. existed forces godin to talk more about the first principles behind a viral idea and the mechanics behind virality. I feel like my thinking is more flexible, and I'd do a better job as a marketer both creating viral marketing campaigns and taking advantage of new platforms / opportunities after reading this book.

Это моя первая книга Година, но я успел разочароваться в этой книге. Возможно просто у меня были более завышенные ожидания от автора, либо может на тот момент когда впервые издавалась книга ценность её была намного больше нежели чем сейчас. Но всё же основы вирусного маркетинга автор передал. Правда в книге полный дефицит инструментов данного вида маркетинга.
Буду благодарен если кто подскажет более ценную книгу на данную тематику.

A bit outdated as of now. But the idea is clear and straight to the point.

Another great book by Seth Godin, which states that everytime we market a product or service, we market an idea, which should be designed to resonate with our target audience in order to be spread. By turning them into "ideaviruses", we have to select the right hive, find the right sneezers, and make sure the idea can be transmitted smoothly.

All about how ideas spread and how to spread them

Using the power of internet to learn the art and science of "Going Viral" too bad for me I've seen documentary on netflix "explained" recently about how these going viral when used by malicious parties create an "epidemic" in true sense.

Reading this in 2019 was more about gaining perspective than learning anything. If anything, Godin proves himself to be prophetic in seeing how viral marketing will (and has) evolved over the 18 years since this book was published.

My main takeaway is that idea viruses thrive in a vacuum, but that vacuum is always to a niche group of consumers who really do have a need for your idea, and the first one to get there will dominate.

Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other," he writes. "Ignite consumer networks and then get out of the way and let them talk."

Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless." Through the magic of "word of mouse," however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them), and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.