ثلاثة عوامل رئيسية يعرضها الكاتب استخرجها من دراسة للافكار الرائجة وكيف لاقت انتشارها وسط ملايين الافكار التي تعرض حول العالم يومياً
يشير عنوان الكتاب الى نقطة التحول
The tipping point
التي تتحول عندها الافكار من افكار مجهولة الى افكار شائعة منتشرة في وقت قصير وقد وضح الكاتب 3 عوامل للوصول الى هذه النقطة
1-قانون القلة : يعتمد على ان نسبة قليلة من المجتمع تستطيع نشر فكره فيه بشكل واسع ويعود ذلك اتساع علاقاتهم الاجتماعية ومثال على ذلك المؤثرين على السوشال ميديا فيمكن توظيفهم في نشر الافكار الخاصة بشركة او شخص معين
2- رأي الخبراء : ومثال ذلك توظيفهم من قبل الشركات لعمل اعلانات لافكارهم  سلعهم لثقة شريحة كبيرة من الناس بهم
3- البيئة : المجتمع الذي ينتمي اليه صاحب الفكرة وظروف تقبله لمثل هذه الافكار وتختلف من مجتمع لاخر
بالاهتمام بالنقاط ال3 يمكن الوصول الى نقطة التحول التي تنتشر بعدها الافكار وتصبح رائجة بين افراد المجتمعات

This is a very biased, repetitive book on what I wouldn’t a consider a very radical idea. Gladwell has been criticized for oversimplifying his theories, and I could 100% see that was the case here. I also could have done without the section trying to argue that Bernie Goetz was a victim of circumstance. But it was overall interesting, and definitely worth a read. I’d recommend this to people interested in advertising, and in how our brains respond to certain stimuli.

“To be someone's best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.”

In this book, we get a multitude of examples in which the author shows what it means to reach a tipping point. If we try to sell an idea, attitude or product, we want or need to help our listeners, our customers, and our employees. We try to change them in some small yet critical respect, to convince them, to persuade them to reach a critical mass so that the goal comes closer. And that can be the acceptance of an idea, a changed attitude or the increased sales of a product.

The book reads smoothly and offers appealing examples of (social) epidemics, suicide, smoking, Sesame Street, Blue’s Clues, the Ya-Ya sisters, and the rise and fall of crime in New York. The author knows how to reach a turning point in a striking way and shows that one creative person can change the world.

n  You might like to check out more similar books here.n

First comes my Official Rating. In my view, given what the author aimed for, to what degree was that accomplished?

Malcolm Gladwell launched his nonfiction career -- a bestselling writer's career -- with one catchy idea. "Tipping Point" is easy to understand, and all of us readers know something about it... sorta.

Like you other Goodreaders, I've borne witness to certain fads or memes or ideas that become popular. Hula Hoops, for instance. So I began this book with a certain feelgood familiarity about the experience of certain things catching on.

No wonder this book made me feel good, made me feel smart. So, mission accomplished?

What Is Malcolm Gladwell's Secret of Success?

Seems to me, Malcolm has become a beloved pop-sociologist (my term, not his) by writing persuasively about examples of a main concept with an earworm of a title. And always a soooooo relatable main concept, something that appears really important for cool readers to understand.

Regarding three key concepts in "The Tipping Point, "The Law of the Few," "The Stickiness Factor," and "The Power of Context," -- sure, it was fun to read about these explanations for popularity.

Easy reading, fun reading, made expressly for popularity. Sure enough.

Next...

Now, the rest of my review will share a second kind of rating, my Personal Rating. Here's where I'll give a second number of stars according to my current opinion... and my personal values.

Oops, * star.

Personally, Now, What's My Standard for Nonfiction Books?

Any important book must go beyond entertainment.

Likewise, stylish writing like Malcolm's (replete with slickly gorgeous transitions) could be considered technically admirable by a fellow author.

Yet none of this is my measure of what makes a book GREAT.

What matters to me is the truth value. Did this book contain truth of significance about how life works, or how best to succeed? Was there what I call High Truth Value?

Nope.

Popularity, it turns out, can indeed be a successful combination of little things. Unfortunately the little things in this highly persuasive book... taught me nothing of lasting value.

Just my personal taste, right?

In Conclusion

What a recipe Gladwell cooked up.

Impressively entertaining to read, "The Tipping Point" was written by an author so brainy that we readers might flatter oneselves that finishing Malcolm's book meant that we had gained some Contact Smartness. Or perhaps learned something of lasting importance.

Yet hours after finishing Gladwell's first book, I was hungry all over again.

Amazing!

This book, written by Gladwell in 2000, explores the central theme of how ideas, products, messages, and behaviors spread like epidemics.

Gladwell offers many intriguing stories, such as:
- Sesame Street vs. Blue's Clues
- The rise of Hush Puppies shoes
- Gore-Tex and the Rule of 150
- Crime on the NYC subway
- Smoking and teenage suicide cases

And several other fascinating tales. The story that resonated with me the most is about the NYC police chief's efforts to reduce crime through cleanliness, specifically by removing graffiti from the subway. This resonates with me because it reminds me of Indonesia's railway revolution led by Mr. Ignasius Jonan. The number of train passengers grew significantly, starting with improvements in restroom facilities at each station.

In conclusion, this book is worth reading as it offers numerous insights that we might not have known before.

كتاب "نقطة التّحوّل"* هو الكتاب الذي حقّق لكاتبه مالكولم جلادويل** النصيب الأوفر من الشعبية التي يحظى بها الآن وهو أول كتاب ينشره ويعتمد (كعادة جلادويل) بشكل أساسي على مقالات سبق وأن نشرها في جرائد عالمية والتي عادة ما تحاول قصّ قصّة مُعيّنة وبناء فكرة ومُحاولة إقناع القارئ بصحّتها إما عبر أمثلة عديدة أو دراسات علمية أو كلاهما.
الفكرة التي يدور حولها الكتاب هي: أي تغيير أو انتشار فكرة/ظاهرة/وباء/… يعتمد بشكل أساسي على 3 مبادئ أساسية:
1/ مبدأ "قانون القلة" والذي ينصّ على أن أي ظاهرة/تغيير يعتمد بشكل أساسي على مجموعة صغيرة من البشر يكونون حجر الزاوية. بشكل ما هو مبدأ باريتو الذي ينص على أن 20 بالمئة من الأسباب ينتج هنا 80 بالمئة من النتائج. يقسّم جلادويل هذه الفئة إلى 3 أقسام:
- الموصلون وهي تلك الفئة التي تعرف شرائح واسعة من المُجتمع وتستطيع ربط أشخاص مُختلفين من فئات مُختلفة بشكل فعّال. هذه الفئة من الأشخاص لديهم شبكات اجتماعية (على أرض الواقع وليس على الإنترنت) واسعة.
- المُخضرمون / المُختصون: هم أشخاص لديهم اطلاع واسع ومعارف مُتنوّعة ولديه قابلية إيجاد حلول لمشاكل عديدة.
- المقنعون (الباعة؟) : وهو أشخاص لديهم القابلية لإقناع ونشر الأفكار بشكل فعّال.

2/ عامل الالتصاق: ويتعلّق الأمر بمدى سهولة التصاق الفكرة في الأذهان. هل سبق وأن التصقت أغنية أو شعار منتوج في ذهنك لفترة طويلة؟ هذا بالضبط ما يقصده الكاتب.

3/ قوّة السّياق : هل سبق لك أن سمعت مقولة "الإنسان ابن بيئته"؟ أو أن بيئة الإنسان هي التي تؤثر على أفعاله؟ يمكن القول بأن هذا بشكل أو بآخر ما يقصده الكاتب بمبدأ "قوّة السياق" حيث أن فكرة ما قد تنجح أو تنتشر في بيئة ما لأنها تتوفّر على المقومات التي تسمح لها بذلك (ارتفاع مستويي الجريمة والبطالة في الأحياء الفقيرة على سبيل المثال).


هذا الكتاب هو أول كتاب أقتنيه لمالكولم جلادويل (أملك نسخة ورقية من الكتاب منذ 6 سنوات تقريبًا) لكنه آخر كتاب أقرأه له بعد أن قرأت باقي كتبه، وصراحة تمنّيت أنني لم أقرأه أخيرًا، لأنه وبالرّغم من أنه الكتاب الذي أعطى صاحبه كل الشهرة التي يتمتّع بها، إلا أن محتواه هو الأضعف مقارنة بباقي كُتبه (وهذا أمر طبيعي؟)، كما أنه سمح لي بملاحظة مدى تأثّر العديد من الكُتّاب بأسلوب جلادويل ومُحاولات تقليده التي لا تُعطي دائمًا نتيجة طيّبة. بعبارة أخرى يُمكن القول بأن هذا الكتاب هو أحد الكُتب التي ستجعلني أعيد النظر في جدوى قراءة أي كتاب يقع تحت مُسمى "العلوم الشعبية" *** أو التي يكتبها أي صحفي / قاص ويُحاول إثبات نظرية/ فكرة ما خاصة إذا كانت ذات طابع علمي، أو تلك الكتب التي يمكن تلخيص فكرتها في مقال واحد بدل كتاب كامل.
لأعطي مثالًا لتوضيح سبب تغير نظرتي لمثل هذه الكتب، إليك هذا المثال الذي وردت في هذا الكتاب:
يعزو جلادويل تراجع مستويات الجريمة في نيويورك في تسعينيات القرن الماضي بشكل أساسي إلى جهود الشرطة التي اعتمد مبدأ "تصليح النوافذ المكسورة". مبدأ "النافذة المكسورة" ينص على أنه يكفي أن تتكسّر نافذة في مبنى مُعيّن وتبقى مكسورة لبعض الوقت حتى تسوء حالة باقي المبنى بشكل سريع. بعبارة أخرى النافذة المكسورة الأولى تعطي الانطباع بأن المبنى مُهمل وتوفّر بيئة تسمح بتفشي ظاهرة تخريب باقي المبنى (مبدأ "قوّة السياق" آنفة الذكر). يشير الكاتب إلى أن شرطة نيويورك كانت تعمل مثلا على تنظيف عربات شبكة القطارات وتتخلص من جميع رسوم الجرافيتي التي يرسمها الجانحون عن القانون على عربات القطارات كل ليلة. هذا الأمر بعث برسالة مفادها أن هناك قانونًا يُحترم ونظامًا يُتّبع في شبكة قطارات المدينة وهو ما وفّر بيئة لا تسمح بانتشار الجريمة. فكرة جميلة وجذّابة.
لكن في المقابل يشير ستيفن ليفيت أحد مؤلّفي سلسلة كُتب فريكونوميكس (والبودكاست الذي يحمل نفس الاسم) أن الأمر لا علاقة له بذلك إطلاقًا وإنما يُرجعه إلى نقطة أخرى، وهي تقنين الإجهاض في سبعينيات القرن الماضي، مما سمح -حسب الكاتب- بتخفيض أعداد "الأطفال غير المرغوب فيهم" من طرف أمهاتهم (عادة ما يكون نتيجة الحمل خارج إطار الزواج وفي سن مُبكّر جدًا) وبالتالي خفض أعداد الأطفال المؤهلين ولوج عالم الجريمة لما يصبحون مُراهقين/شبابًا، وقد دعّم ليفيت نظريته هذه بالعديد من الدلائل والإحصائيات التي تُثبت صحّتها. في حين أن هناك رأي آخر الله أعلم بمدى دقّته والذي اقترن باسم الكاتب ستيفن بينكر والذي يقول بأن يُمكن أن يكون إزالة الرصاص من البنزين أحد العوامل الرئيسية في تراجع نسب الجريمة آنفة الذكر.

بعبارة أخرى، لست أدري إن كنت سآخذ أية نتائج ذات طابع علمي يكتبها صحفيون (وليس مختصّين في مجالاتهم) محمل الجد، ولست أدري إن كنت سأرغب في قراءة كُتب مُماثلة في المُستقبل.

هل أنصح بقراءة الكتاب؟ صراحة لست أدري. إن سبق وأن قرأت أيّا من كُتب جلادويل من قبل فقد لا ترغب في "إفساد" أي لذّة وجدتها في تلك الكتب بما قد تقرأ في هذا الكتاب. إن كنت مهتمًا أكثر بالأسلوب القصصي الذي يتّبعه الكاتب فستجد ضالتك في هذا الكتاب. إن لم يسبق لك قراءة أي كتاب لجلادويل وترغب في التّعرف على أسلوبه فأنصحك حينها بقراءة كتاب "الخارقون”****. ستجد مُراجعتي له هنا: http://www.it-scoop.com/2016/12/outli...

---
* نقطة التّحوّل: The Tipping Point
** مالكولم جلادويل: Malcolm Gladwell
*** "العلوم الشعبية" : Popular Science
**** الخارقون : Outliers

Social change is gradual. Change occurs progressively like the energy transfer between a row of metal spheres. Quality in content triumphs; the social equivalent of quality's triumph is a meritocracy. Character is the driving force behind behavior. We have been conditioned to accept this framework by the intellectual legacy of the 19th century: Darwin, Spengler, Marx, Weber – the great macro-theorists. Gladwell examines these assumptions through the lens of a focused framework of change based on the metaphor of epidemics.

Drawing from examples ranging from the popularity of Hush Puppies, the trajectory of STD's in Baltimore, teen smoking, and crime in New York City, he points out the role of three fundamental components: the Law of the Few, Stickiness, and the Power of Context. The Law of the Few is already firmly fixed in the popular mind by the 80/20 rule, and Milgram's identification of social “hubs.” Gladwell calls these hub people Connectors. Once we admit their importance as conduits of change, it is a corollary that social change travels at a geometric progression once a threshold is reached (the tipping point). Small changes can have huge effects.

Stickiness is also not a new concept. In advertising there is an old saying: “Sell the sizzle, not the steak.” The sizzle is what makes an ad message stick. The most interesting part of this section is Gladwell's discussion of non-verbal communication and it's effect on decision making. He cites experiments by William Condon on the subject of cultural micro-rhythms – a re-working of ideas of subliminal perception. Subliminal communication is an unexplored contributor to the “stickiness” of a message. As a result, decisions we might think we have come to independently may be heavily influenced by subliminal cues.

“Forget it, Jake. It's Chinatown.” is a memorable movie line implying that the context – Chinatown – is somehow responsible for a tragic turn of events, and thus absolves Jake from personal responsibility. Of course, our own sense of the world demands a morality of personal responsibility, so the viewer is left in an uncomfortable state of dissonance. Context and it's influence on decision-making behavior is the most interesting of all the areas Gladwell discusses. Zimbardo's “Prison Experiment” remarkably demonstrates the complete break-down and reconstruction in a short amount of time of personality based on context. Gladwell speculates that context (the dilution of a sense of personal responsibility) may have contributed to the Kitty Genovese murder. The reader, like the movie-goer, is left in an uncomfortable quandary: What of temperament? Contemporary child development theory has made temperament a cornerstone of the direction of personality growth.

Gladwell has written an interesting book that goes well-beyond the soft-science of marketing psychographics, and the glibness of pop-psychology. He provides an alternative view of society that will no doubt be refined by further experimental results. The interesting thing about social theory is that each new experiment highlights a previously overlooked variable. It is the question that is posed, and not the answer that holds our interest. Gladwell recognizes this. He also writes with considerable wit, as when he describes his changing experience of the Email.

I felt very "meh." about this book, which I read in an applied psychology class. And BOY do I have a mouthful to say to Malcolm Gladwell. First of all, the "Tipping Point" term itself was a simple reiteration of other pre-existing terms such as "the turning point," "the critical mass," etc. Secondly, I felt it provided little new information nor was it presented in an applicable context. One can retrospectively point out the "straw which broke the camel's back" per se, but this in no way indicates how an individual can predict which changes those are going to be in a new situation. Yes, "little things" can make a big difference, but that is only because we perceive them to be little either due to a lack of knowledge or due to the inherent nature of the situation. If I owned a coffee shop, for example, a lack of electrical outlets may sound like "one" small thing, but the result is that people won't be able to use their computers, which results in them finding another shop with more outlets. It isn't that it's a "little" thing that makes a big difference, but that it's "one" thing that makes a big difference. The idea that "one" thing isn't big because of a lack of quantity does not have an effect on it's quality or importance to a specific outcome.

One pound of weight can tip the scale, yes; but that's the nature of a scale. Some phenomenon naturally require a specific amount of energy to occur (boiling for example), but it isn't fair to claim that the final amount of heat is what caused the boiling. It's the synergy of all the heat involved that causes the boiling. A better book would be titled "synergy" and would detail how the component parts of a phenomenon are in themselves insufficient, but their combination results in a new phenomenon that could not exist otherwise, e.g. an ecosystem, machines, cellular biology, etc. To remove just ONE of the necessary items from each of these examples will lead it to cease functioning. Why this idea is better is because, although it's the same concept, it details the entirety of the phenomenon instead of focusing arbitrarily on the particular point in which things changed. Every piece of the puzzle is important, and this book glosses over that in order to make "small things" appear in and of themselves powerful.

I also hated his book "Blink." I think I have a personal grudge against this guy. I'd love to box him, 6 rounds. Bare-knuckle. Fisticuff-style. On CSPAN.

Another audio book by the author of "Blink" that I liked so much I bought a written copy (not audio)for myself & a few for Xmas gifts. What is it that makes some ideas, ads, salesmen, tv shows, etc. "sticky," i.e. successful? I really loved this book. What is the tipping point of a fashion (or any other behavioral related) epidemic? Especially fascinating to me is the recent changes in learning theory, specifically related to young children. It validates mylifelong express, "act the way you want to feel & soon you'll feel the way you act. Definitely not fiction, this is for the person who is interested in how/why events & things develop the way they do. Read others' reviews. Did I tell you that I really loved this book?

The biography of a very simple idea

The back cover marketing blurb describes it very simply.

“THE TIPPING POINT is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”

The introduction covers that summary in slightly greater detail,

“It is the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, … Ideas and products and messages and behaviors spread just like viruses do.”

Teachers, advertising executives, business owners, politicians, social workers, authors and the like would do very well to read Malcolm Gladwell’s brilliant musings concerning the characteristics of “epidemic” style societal change – contagiousness; little causes can have enormous effects; and change happens, not gradually, but a single dramatic moments. I’m not sure that I learned anything that would affect my personal life or cause me to change my behaviour in any way but there is no question that I did learn stuff and I also enjoyed the ride.

Indeed, there is every likelihood that if I had read THE TIPPING POINT as a young man, I would almost certainly have added Psychology as an elective to my university course list. It’s compelling, convincing and astonishingly interesting. BLINK, another of Malcolm Gladwell’s work, was just as amazing and I’ll look forward eagerly to trying more. OUTLIERS and TALKING TO STRANGERS come to mind as top of the list candidates.

(On a related note, I'm wondering, given the world's current overwhelming concern with Coronavirus pandemic, if any public health officials have given thought to applying Gladwell's ideas to the intractable problem of persuading blockheaded American anti-vaxxers to change their minds??)

Paul Weiss

This started out really engrossing for me, and I couldn't wait to see what additional examples Mr. Gladwell would illustrate to prove his theory about the Tipping Point. I was intrigued and everything that he discussed made sense.

Somewhere towards the end, I lost interest. I became uninterested and bored. I didn't care to even hear the conclusion, which I found weak, compared to the rest of the book.

Interesting concept that got murky towards the end.

I kept thinking about the concepts in this book long after I put it down. While the examples from epidemiology were familiar to me, the application of similar analysis to the spread of other types of epidemics, from fashion trends to the sales of a particular book, was enlightening.
t
A few days before I finished reading it, I heard on the radio that the West Antarctic ice shelf has reached its tipping point. It’s crumbling and melting and it can’t be stopped. The message that climate change is real and urgent has never reached the tipping point for Americans, though. Why not?
t
According to Gladwell, writing back in 2000, a message or a trend needs to be what he calls “sticky” if it’s going to spread. There needs to be something about it that adheres easily in our minds. We respond to human, social cues more than anything else. I related that back to this depressing news. Ocean temperatures and weather patterns and CO2 levels are not human and social. The message is complex and full of mathematical models. I used to live in Norfolk VA, and I felt sad for it when I heard about the tipping point for the Antarctic ice shelf. Sea level rising ten to fifteen feet will damage or drown so many places I’ve loved: friends’ homes; 18th century cobblestone streets; parks where I saw concerts and watched fireworks and ran; the beautiful waterfront Taiwan-American Friendship Garden; and the minor league ballpark where I watched the Tides play. The water may rise two or three feet in my lifetime—and parts of my beloved Ghent district already can flood in a thunderstorm. Why did I digress into all that in the middle of a book review? To illustrate that a personal story is stickier than an impersonal abstraction. That’s how our minds are wired. Anyone who wants people to remember and care about something has to make the message about people.
t
Another feature of social epidemics and their tipping points is that message has to be translated. Innovators may start an idea, but it’s often inaccessible to the mainstream. Gladwell illustrates translators by describing how fashion trends are spread. They may start with outsider teens, but they are observed by savvy adults who adapt them, modify them just a little, and sell them. And then, of course, the edgy outcasts do something new to identify themselves, and fashion translates it and spreads the next cool thing.
t
It takes more than translation to make something tip. Personalities matter. Some people, according to Gladwell, are Connectors. They specialize in the art of acquaintance. Not necessarily friendship, but “loose ties.” It’s natural to them to collect people and weave social webs, not with any end in mind but because they enjoy it. Social epidemics need these influential and widely acquainted people.
t
Epidemics also need Mavens. These are the informal experts in their social circles as well as professional experts, people who relish the collection of information and love to share it. Another necessary link is the Salesman (or woman, obviously, but Gladwell says Salesman). This is a person whose persuasive power is as natural as the Connectors’ social breadth and the Mavens’ fascination with knowledge. Gladwell describes the importance of face to face relationships when he talks about all of these people, and how their genuineness is what makes them effective. Word of mouth from spreads from them because they care. They don’t share because something is in it for them, but for the person with whom they are speaking. When you read the book, you see all of these types in action and understand how hard it would be to acquire their traits if you aren’t one of them by nature, especially the Salesman.
t
Gladwell doesn’t discuss social networks online, because of the age of this book, but the relationships he describes are qualitatively different from having friends on Facebook or followers or Twitter. I suspect such relationships are now supplemented but not replaced by virtual ones. The section of this book on the effects of facial expressions examines the power of nonverbal communication, which reinforces the importance of in-person connections as well as the influence of television.
t
Another principle of social epidemics and effective communication is the importance of small groups. Research and experience have repeatedly found that one hundred and fifty is the maximum membership number for a group to have social coherence. After that, the possibility of members really knowing each other is diminished, and the interpersonal influence of the group weakens. A group of two hundred loses the warm but loose social ties that allow good communication. Word of mouth is how social epidemics spread, and we can only listen to so many mouths.
t
Gladwell’s analysis of smoking contagion and addiction tipping points should be of interest to anyone concerned with smoking prevention and cessation. Negative epidemics spread the same way positive or harmless ones do. Anything can be normalized and adopted if the message is sticky. Its contagiousness is enhanced by being spread by small groups, started by innovators (cool people, often) translated into acceptable terms for others, and shared by Connectors, Mavens and Salesmen. That’s what makes it contagious.
t
One thing I learned from this book that was new to me was how “tipping” may apply to marketing a book. The public health promotion material was not new, since I keep up with the research in that field for professional reasons. The principle that “dogged and indiscriminate application of effort,” as Gladwell puts it, is ineffective in making an idea or a message tip is well established in community health. A good health educator doesn’t just throw programs at a community and hope they work. Writers, however, are often urged to have a massive social media presence on Facebook, Twitter, Pinterest, Google Plus and everything else, and to get a lot of likes and shares and retweets. I think it’s meant to make a writer tip, based on the idea that if you have enough Facebook friends and enough Twitter followers, people will know your name and buy your book. I have never heard a writer say this works. Even the ones who encourage others to do it say they aren’t aware of getting new readers that way. To me this sounds like “dogged and indiscriminate application of effort.”
t
This book has also made me think about what makes the world change, and why major social change is so slow and difficult and can take decades to tip, and yet small changes can spread rapidly. I have summarized a lot here, but such a compacted version is in no way equivalent to reading the book. Think of this as a professor’s lecture that will help you find the key points in a textbook, except unlike many textbooks this book is deeply engaging. Gladwell blends research with illustrative anecdotes in a way that keeps a reader curious and turning the page. I didn’t touch on his analysis of children’s television, teen suicide, needle sharing programs, STD epidemics, the rise and fall of crime, or other topics. You may puzzle over how these connect with trendy shoes, best sellers, and effective health promotion messages, but when you read Gladwell’s discussion of them in terms of the tipping point concept, you’ll see it all come together. He connects diverse fields of study and intriguing individuals to make an abstract idea come alive.t