...
Show More
Malcolm Gladwell interests me for one reason only. I wonder how it is that this man's book spent many many weeks on top of the new york times best seller list?(But then again look at the new york times best sellers list.) What struck me the most about this book is its total lack of in depth analysis. The question which lead to the writing of this book has to do with how fads start. He explains the process of what takes place in order for a fad to happen with the implication that if these steps are not met then the fad will not happen. This to a certain point is interesting, where the book disappoints is that he never gets into why one fad is started presumably at the expense of another. Suppose we have two things in the possession of a connector/maven, why does this maven/connector choose one thing over the other. Presumably these types of people also own other things and wear more than one pair of shoes or pants. Why the Levi's instead of the Dockers or the Nike's instead of the Reeboks?