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La guerra de la mercadotecnia
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LA Guerra De LA Mercadotecnia
0 pages, Paperback
First published December 1,1986
This edition
- Format
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0 pages, Paperback
- Published
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September 1, 1991 by McGraw-Hill
- ISBN
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9780071040266
- ASIN
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0071040269
- Language
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Spanish; Castilian
About the author
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Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
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