Designing Brand Identity: A Complete Guide to Creating, Building, And Maintaining Strong Brands

alina wheeler

This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Genres designbusinessnonfictionart designartreferenceentrepreneurshipeducationleadershipmanagement

280 pages, Hardcover

First published January 15,2003

This edition

Format: 280 pages, Hardcover
Published: January 1, 2006 by John Wiley \u0026 Sons Inc
ISBN: 9780471746843
ASIN: 0471746843
Language: English

About the author

alina wheeler

Author, speaker, consultant. Alina's business focus is managing perception. Her service is strategic imagination. Her passion is brand identity. Wheeler reinvents the marketing textbook, demystifies branding, and illuminates best practices and tools.