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Apex Hides the Hurt
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The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town’s aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero’s efforts may result in not just a new name for the town but a new and subtler truth about it as well.
224 pages, Paperback
First published January 1,2006
This edition
- Format
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224 pages, Paperback
- Published
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January 9, 2007 by Anchor
- ISBN
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- ASIN
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- Language
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English
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