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I am not an expert investment guy. I wanted to find out more who Warren Buffet is and I was not disappointed. Ultimately, Warren Buffett believes in research, research, research when BUYING a company. When you buy a stock, you are purchasing shares in a company. Therefore, know that company. He looks at everything from quality leadership, past and potential future earnings, and most importantly, he asks anyone who is purchasing stock - do you understand the company and what they do. If you don't, don't buy them. Lots of great nuggets in this book and I have a better understanding of Buffett and investing overall.