Nightwork: Sexuality, Pleasure, and Corporate Masculinity in a Tokyo Hostess Club

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In Nightwork , Anne Allison opens a window onto Japanese corporate culture and gender identities. Allison performed the ritualized tasks of a hostess in one of Tokyo's many "hostess clubs": pouring drinks, lighting cigarettes, and making flattering or titillating conversation with the businessmen who came there on company expense accounts. Her book critically examines how such establishments create bonds among white-collar men and forge a masculine identity that suits the needs of their corporations.

Allison describes in detail a typical company outing to such a club—what the men do, how they interact with the hostesses, the role the hostess is expected to play, and the extent to which all of this involves "play" rather than "work." Unlike previous books on Japanese nightlife, Allison's ethnography of one specific hostess club (here referred to as Bijo) views the general phenomenon from the eyes of a woman, hostess, and feminist anthropologist.

Observing that clubs like Bijo further a kind of masculinity dependent on the gestures and labors of women, Allison seeks to uncover connections between such behavior and other social, economic, sexual, and gendered relations. She argues that Japanese corporate nightlife enables and institutionalizes a particular form of ritualized male dominance: in paying for this entertainment, Japanese corporations not only give their male workers a self-image as phallic man, but also develop relationships to work that are unconditional and unbreakable. This is a book that will appeal to anyone interested in gender roles or in contemporary Japanese society.

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Rating(4.3 / 5.0, 32 votes)
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32 reviews All reviews
July 15,2025
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**Expanded Article**


4.5


Though he is told to work hard as a man, the image presented is that of a male who is tough, in control, and entitled to have his pleasures and desires satisfied by a woman who is not his wife. This image, however, comes at a cost. Not only does it require a man to continuously work hard to earn the money to maintain it, but it also keeps him so busy that his ability to enjoy the supposed sexual fruits of his success may easily become impaired. It serves as a sign of what corporate Japan extracts from a man and a charge that corporate careers can leave even the most successful white-collar workers feeling crippled and incomplete. (p.191)


I had the sense that many people who picked up this book were anticipating a more narrativized account of the author's time working as a hostess at a Japanese host club as part of her research into the titular topic. Frankly, I did too. But given that this is an expansion of her doctoral thesis, it is much more academic than salacious.


The author truly leaves no stone unturned when it comes to sources and further reading opportunities. Her bibliography is impressive, encompassing Japanese scholars, western scholars of Japanese studies, mangaka, theorists from the Frankfurt School of thought, and even Marx himself. All in pursuit of answering her central question: 'why are Japanese salarymen so obsessed with hostess clubs that the entirety of corporate culture revolves around them?'


We receive her answers to that question in due time, but we get more than just that. This is a wonderfully intersectional approach to the subject. We discuss the construct of marriage in Japan and how it is socially reinforced. We talk about the relationships that this construct leads to between wives and husbands, and mothers and sons, and how it is cyclical by design. We also explore how the Japanese workplace has incredibly malleable boundaries, and how that blurry line between work and play lends itself to corporate outings to hostess clubs, which are often paid for by the company.


This is anthropology through a feminist lens, so there is definitely an emphasis on including the voices of the other hostesses, the host club's 'mama', and the wives of the men who visit the host club. However, because it is a truly feminist approach to anthropology, and on a topic exploring male identity, she spends a significant portion of the text highlighting the many ways that patriarchy underpins the suffering of the men within that system. She implies that if we let go of that belief system, these men would be able to have functional, loving, healthy relationships with their wives and children.


Indeed, the entirety of 'Nightwork' is written with an incredible amount of empathy for everyone involved. As stated by George Marcus of Rice University, \"Allison manages to address with new power the elite Japanese work ethic, so much feared in the West, through the seamy, but finally sympathetic predicament of the 'sarariiman.'\"


However, though the focus is on a Japan-specific phenomenon, she is careful not to present it as inherently Japanese and critiques scholars who do. This was an important point to make because, although hostess clubs as such are not entrenched in Western corporate culture, much of what she observes about how the hostess clubs operate to build up and reinforce the construct of masculinity applies to any patriarchal society.


She goes to great lengths to develop a somewhat (and by somewhat, I mean very) pathetic conclusion about how masculinity and the hostess club intertwine and why men spend so much money there despite rarely if ever actually having sex with any of the hostesses.
The sexuality [at a hostess club] is masturbatory; the erotic object is not the woman, but the man, and the female is just a device to enhance the male's self-image. (p.183) Whether he talks about his thirty-foot penis or his joy in collecting stamps, the hostess is supposed to hear him out, comment on what he says, and swear that the qualities he has revealed are exactly what a woman like herself finds irresistibly attractive. The hostess is not supposed to challenge the man's presentation of himself, and she is never to coopt his authority by reversing their roles. (p.177)



She also delves into the even more uncomfortable territory of how mothers are involved in all this. Given the relatively hands-off approach to parenting in a patriarchal system when it comes to a man's relationship with his children, sons are almost exclusively raised by and live alone with their mothers. And their mothers' self-worth becomes tied to her son's academic and career success - success she is de-incentivized to achieve for herself. Because of this, they tend to coddle their sons well into their teenage years and even into their young adulthood. And because the Japanese school system is designed to be so hyper-competitive, students have virtually no time and definitely no space of their own to form romantic relationships or relationships of any kind with women or girls outside of their mother.


These boys then grow into men with no sense of how to interact with a woman who isn't there to take care of them. But because being dependent on a woman would be emasculating, a key aspect of visiting hostess clubs that Allison points out is loudly objectifying and insulting the hostess' appearance. \"A comment like \"Your breasts are as flat as a board\" is intended to be crude; it verifies the man's right to be crude at the expense of, and through the vehicle of the mizu shobai [sex worker] woman [...] it is less an overture to something heterosexual with a woman than it is a homosocial statement about being a man.\" (p.180)


This is all especially relevant in a post-Barbie (2023) world. Really, much of the misreading of that movie comes down to not understanding the very phenomena described in the above quote. But that's a discussion for another time...


The one drawback in 'Nightwork' is the fact that some of the ideas can feel a bit repetitive if you read the text straight through like I did rather than jumping between or only reading a few sections. I don't think it could have been easily avoided, but towards the end there are moments that seem like they're beating a dead horse. This is par for the course in academic, textbook-style texts, but it's worth noting.


Nevertheless, this is a fantastic piece of ethnographic anthropology, and despite being published in the early '90s, much of it (sadly) still feels relevant today.
July 15,2025
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I literally laughed out loud when I read one of the top reviews that gave the book a poor rating simply because it "wasn't as fun" as the reader had expected. This book offers a really approachable and informative exploration of host clubs and their cultural role during the time it was written.




If anyone who is knowledgeable in this area comes across this review, I would truly appreciate it if they could recommend other scholarly works on the host industry, especially those covering the following decades: the 90s, 00s, and 10s. It is evident that the industry has undergone significant evolution over the years.




I am eager to learn more about how the host industry has changed and developed during these periods. Any recommendations would be greatly valued and would help me in my further research on this topic.

July 15,2025
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An insightful anthropological account of Tokyo hostess bars during the 1980s offers a fascinating exploration.

Beyond simply describing the activities within the bars, this book delves deep into analyzing the institutional function of these venues. It also examines the various impacts, particularly on the bar's male patrons, including aspects such as subjectivity, sexuality, and home life. Significantly, it outlines and critiques the flaws of earlier analyses, mostly by Japanese scholars, which often tautologically attributed such phenomena solely to 'Japanese culture'. Allison skillfully provides more comprehensive and satisfying answers regarding what is happening, how, why, and for whom. This was written at a time when an anthropology of Japanese hostess bars was not highly regarded as a serious subject for inquiry.

However, it must be noted that the book was researched and written in the 1980s, prior to Japan's economic bubble burst. During that era, large companies could more realistically promise lifetime employment and had abundant funds for company entertainment. Additionally, more mothers could focus on childrearing and household duties with less financial worry. I wonder how much things have changed since then and to what extent the world described in the book is a product of its specific time period.
July 15,2025
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Not at all light reading, and probably outdated too as the research was done in the 80’s.

However, since I have a keen interest in Japanese culture, this book still held a certain allure for me.

I was well aware of what I was getting myself into with this one. At times, it was extremely dry reading.

It wasn't all interesting, but there were definitely parts that caught my attention.

Moreover, as I am learning Japanese, I picked up a few new words.

Probably not ones that I would be wise to repeat in front of my sensei!

Certainly, this is not a book that I would recommend to everyone.

I most enjoyed the retelling of the author's own experiences working in a hostess club.

While some of the bits about wives being trapped with unfaithful husbands due to financial reasons and men's inability to relate to women were rather sad.

I truly hope that's something that has changed over time since this book was written.

The Japanese work culture and attitude towards work is something that I will probably never fully understand.

To be honest, it seems rather awful.

But this book does offer a partial explanation.

Much as I would love to live in Japan, I don't think I could endure the heavy workload for too long!
July 15,2025
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If you are seeking a non-fiction narrative that features a seedy and sexy underside to captivate your attention, then this is the wrong book for you.

If that is the type of experience you were anticipating, this book will seem dull and repetitive.

However, when it comes to functioning as a purely academic essay that delves deeply into the role of gender, sex, and status in late 1980s Japan, it absolutely meets the mark.

It wasn't the book I had initially expected, but I was completely intrigued by the one I ended up with.

The author's exploration of these complex themes in the context of that specific time and place is both thought-provoking and enlightening.

Despite not being the thrilling and steamy read I might have hoped for, it offers a valuable and engaging perspective on an important aspect of Japanese society during a particular era.

I found myself drawn in by the detailed analysis and the author's ability to present the information in a clear and accessible manner.

Overall, while it may not be everyone's cup of tea, this book has its own unique charm and makes for a worthwhile read for those interested in the subject matter.
July 15,2025
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I read this article because it was a requirement for my anthropology class. However, to my surprise, I actually really enjoyed it.

The aspect of Japanese culture that this article presented is super interesting. It delved into a side of Japanese society that I had not previously known much about.

The author's approach to presenting this information made it really fun to learn about. They used engaging language and provided vivid examples that brought the concepts to life.

Overall, I am glad that I had to read this article for my class as it has opened my eyes to a new and fascinating area of Japanese culture. I look forward to learning more about it in the future.
July 15,2025
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Nightwork is indeed a book that offers a unique perspective as it precisely delves into hostess clubs in Japan from sociological and anthropological viewpoints. However, it faces several challenges that make it a difficult read to recommend to the general public.

The subject matter of hostess clubs is rather specific. These clubs are places where men, often on company expense accounts, gather to socialize with colleagues and potential business partners. Hostesses are assigned to tables to perform tasks such as lighting cigarettes, pouring drinks, and maintaining conversations. It's important to note that these are not prostitution or sex clubs; instead, they sell the allure of sex. The hostesses and club owners aim to make men feel intelligent, attractive, and desirable for a significant hourly fee.

I was drawn to this book because I had heard about hostess clubs during my time in Japan but had never known anyone who had visited one. It seems they are not as prevalent as they once were, and I don't have friends in management positions who have a legitimate reason to visit on company funds. The early chapters provide an overview of a typical visit, the layout of the clubs, and the reasons why companies view such visits as an investment in their employees.

Nevertheless, the book has a major drawback - it has become extremely outdated. The author spent a few months as a hostess in 1981, and the book was published in 1994. Many of the cited works date back to the 70s and 80s, and it's certain that research has advanced significantly in the past 30 years.
Despite its flaws, Nightwork can still offer some value to those who study Japan, speak Japanese, and are familiar with the culture. However, for those with a more casual interest, it would be advisable to look for other resources.

Nightwork has its merits, but its outdated nature and specific subject matter limit its appeal.
July 15,2025
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I took the course where she taught some content from this book.

It was absolutely brilliant.

The way she presented the material was engaging and easy to understand.

She had a great knowledge of the subject matter and was able to convey it in a clear and concise manner.

The examples she used were relevant and helped to solidify the concepts in my mind.

I found myself looking forward to each class and was sad when the course ended.

This book served as a great resource for the course and I would highly recommend it to anyone interested in the subject.

I also highly recommend taking a course with this instructor if you have the opportunity.

She is truly an outstanding educator and I feel very fortunate to have had her as my teacher.
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