Pipe Dreams: Greed, Ego, and the Death of Enron

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After the shocking collapse of Enron in fall, 2001 came an equally shocking series of disclosures about how America's seventh-largest company had destroyed itself. There were unethical deals, offshore accounts, and accounting irregularities. There were Wall Street analysts who seemed to have been asleep on the job. There were the lies top executives told so that they could line their own pockets while workers and shareholders lost billions.

But after all these disclosures, the question Why? Why did a thriving, innovative company with rock-solid cash flow and reliable earnings suddenly flame out in a maelstrom of corruption, fraud and skulduggery? The answer, Texas business journalist Robert Bryce reveals in this incisive and entertaining book, is that bad business practices begin with human beings. Pipe Dreams traces Enron's astounding transformation from a small regional gas pipeline company into an energy Goliath...and then tracks step-by-step, business decision by business decision, extra-marital affair by extra-marital affair, how, when and why the culture of Enron began to go rotten, and who was responsible.

The story of Enron's fall isn't just a story about accounting procedures; it's a story about people. Bryce tells that story with all the personality, passion, humor, and inside dope you'd hope for, and the result is an un-putdownable read in the tradition of Barbarians at the Gate and The Predators' Ball.

440 pages, Paperback

First published October 8,2002

About the author

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Robert Bryce has written three books, his newest being Gusher of Lies: The Dangerous Delusions of Energy Independence. He was hailed as a 'visionary' by the New York Times, a fact he often repeats to his children and his dog, Biscuit.


Community Reviews

Rating(3.9 / 5.0, 11 votes)
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11 reviews All reviews
July 14,2025
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I really enjoyed reading the Arabic version of the book.

It contains detailed information about how executives in joint-stock companies manipulate accounts and balance sheets to obtain huge bonuses for themselves and then lead the company and shareholders to face losses.

I wonder how many Enrons we have in the Gulf and Arab markets.

This kind of unethical behavior not only harms the interests of shareholders but also undermines the stability and healthy development of the entire market.

It is necessary to strengthen supervision and improve relevant laws and regulations to prevent such things from happening.

At the same time, companies should also strengthen their own internal management and cultivate a good corporate culture to ensure the long-term and stable development of the company.

Only in this way can we build a more just, transparent and efficient market environment.
July 14,2025
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The beginning of this article is really excellent, grabbing the reader's attention right away.

However, as it progresses to the middle, the pace slows down a bit, which might cause some readers to lose interest.

Thankfully, towards the end, it manages to pick up speed again, bringing a sense of excitement and urgency.

This is very similar to what happens in a corporation.

The information that is presented in the article is often quite shocking, making the reader realize the true nature of the situation.

The stock schemes described are so complex that they can easily confuse a person who is not knowledgeable in the stock market.

It is truly appalling to read about some of these things and to think about how we are now affected by them in our daily lives.

Overall, this article has its strengths and weaknesses, but it does manage to convey some important messages.
July 14,2025
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If you were a fan of the TV series Dallas with JR and the other members of the Ewing family, then you are sure to relish the tales within this book.

Greed, extramarital affairs, duplicity, stupidity, and treachery are recurring motifs. What troubles me the most regarding the Enron story is how the regulators, analysts, the press, the SEC, and the federal government permitted many of the business and financial trickeries to persist for such a long time.

There are extremely few heroes in this book. When everyone is raking in a significant amount of money, no one desires to draw back the curtains and disclose to everyone how things are truly accomplished.

There are numerous excellent books and articles concerning the Enron debacle. This one ranks near the top...

It provides a detailed and in-depth look at the events that led to the downfall of one of the largest corporations in the United States. The author does a great job of presenting the complex financial and business concepts in a way that is easy to understand.

Overall, this is a must-read for anyone interested in business, finance, or the dark side of corporate America.
July 14,2025
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This book is not the type that I would usually pick up and read. However, after giving it a chance, I was pleasantly surprised to find that it was truly great.

It has been a valuable experience for me to gain a better understanding and be a little more educated about a world that I previously knew very little about.

Nevertheless, it is also quite disheartening to witness how some people can become completely out of control and exhibit seriously wicked behavior.

The story serves as a reminder of the darker side of human nature and the potential consequences of unrestrained actions.

Despite the sadness it evokes, it also offers an opportunity for reflection and a chance to appreciate the importance of kindness, morality, and self-control in our own lives.

Overall, this book has left a lasting impression on me and has made me think more deeply about the world around us.
July 14,2025
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Enron, once regarded as one of the largest and most innovative companies in the US, ultimately met with failure.

The events that led to its downfall were complex and multifaceted.

From the testimonies of numerous former employees, interesting details have emerged.

There were issues such as accounting fraud, where the company used improper accounting methods to inflate its profits and hide its debts.

The management's unethical behavior and pursuit of short-term gains at the expense of long-term stability also played a significant role.

The company's over-expansion and diversification into various risky businesses without proper risk management further weakened its financial position.

Understanding the causes of Enron's failure is crucial as it provides valuable lessons that can be applied to other businesses.

By analyzing these events in great detail, we can gain insights into the importance of ethical business practices, proper accounting and financial management, and effective risk assessment and mitigation.

This knowledge can help other companies avoid similar pitfalls and ensure their long-term success.

July 14,2025
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A MORE "SENSATIONALIST" PORTRAYAL OF THE FALL OF ENRON

Robert Bryce is a prolific author who has penned several books on various topics related to energy and politics. Some of his notable works include 'Power Hungry: The Myths of "Green" Energy and the Real Fuels of the Future,' 'Gusher of Lies: The Dangerous Delusions of "Energy Independence",' 'Cronies: Oil, The Bushes, and the Rise of Texas,' and 'America's Superstate.'

In the "Author's Note" of his 2002 book, Bryce states that his aim was to explain the reasons behind Enron's failure. He didn't attempt to cover every aspect of the Enron story but rather focused on understanding why the company became so dysfunctional. Bryce's premise throughout the book is that Enron's downfall wasn't solely due to faulty accounting or poor regulation. Instead, he argues that key leaders at Enron lost their moral and ethical compass while the company was making multibillion-dollar bets on projects that were fatally flawed.

Bryce suggests that the Enron meltdown had a significant impact on American investors' confidence in the entire financial system. Investors, who were caught up in the irrational exuberance of the Internet Age and lulled into a false sense of security by the greatest bull market in history, were suddenly confronted with the harsh reality that even the most prestigious blue-chip companies could vanish or become nearly worthless overnight. He summarizes the cause of Enron's failure in one word: "culture."

Bryce also points out that the massive stock option grants given to executives created a strong incentive for them to cut corners and隐瞒重要信息. Meanwhile, the Enron board was asleep at the wheel while company insiders were making huge profits. Their auditor, Arthur Andersen, became so dependent on Enron that they couldn't afford to lose the company as a client. Andersen ultimately collapsed after it was revealed that they had shredded documents.

As Enron began to spiral towards bankruptcy, insiders quietly sold off their stock. CEO Ken Lay finally admitted that the company was losing a significant amount of money and announced a $1.2 billion reduction in shareholder equity. Meanwhile, president Jeff Skilling was enjoying his cash during the crisis.

This book serves as a valuable addition to other Enron-related books like 'The Smartest Guys in the Room,' providing a different perspective on the company's downfall.
July 14,2025
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It is truly unbelievable, yet this is a true story. In this particular case, corporate governance seems to be completely nonexistent. There is no proper system or framework in place to ensure the ethical and responsible conduct of the company. Instead, individual greed has run amok. People within the organization are driven solely by their own self-interests, without any regard for the consequences on the company, its shareholders, or other stakeholders. This has led to a situation where unethical practices are rampant, financial irregularities are common, and the overall integrity of the company is severely compromised. It is a sad state of affairs that highlights the importance of having strong corporate governance mechanisms in place to prevent such disasters from occurring.

July 14,2025
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Must to read for all accountants how NOT to be creative!

Accountants play a crucial role in the financial world. Their work involves dealing with numbers, records, and financial statements. However, there is a fine line between being creative and crossing the line into unethical behavior.

It is essential for accountants to understand that creativity should not come at the expense of accuracy and integrity. They must follow the established accounting principles and regulations.

One way accountants should avoid being overly creative is by not manipulating financial data. This includes inflating revenues or deflating expenses to present a more favorable financial picture. Such actions can lead to serious consequences, including legal issues and damage to the company's reputation.

Another aspect to consider is the use of accounting loopholes. While it may seem tempting to find ways to reduce taxes or increase profits, accountants should be cautious. Exploiting loopholes that are not in line with the spirit of the law can also have negative implications.

In conclusion, accountants must be diligent in their work and always prioritize accuracy and integrity over creativity. By following the proper accounting practices and ethical standards, they can ensure the financial health and transparency of the organizations they serve.
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