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The Trust: The Private and Powerful Family Behind The New York Times

alex s. jones susan e. tifft

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A National Book Critics Circle Award finalist, The Trust is the "eye-opening" biography ( Newsweek ) of the Ochses and the Sulzbergers, the families that have owned and run The New York Times for more than a century.




Throughout the tumultuous "American century," a single family controlled America's newspaper of record, setting the agenda not only for the New York Times but for the nation as well. In a narrative that dramatically, evokes world events, internecine struggles, and both the privilege and the burden of wealth and influence, The Trust reveals for the first time the extraordinary story of one of America's most powerful families.




"A lively, lavishly detailed epic...The authors have the journalist's instinct for telling the right story." --Ron Chernow, New York Times Book Review

928 pages, Paperback

First published December 30,1999
Literary awards
national book critics circle award, 

This edition

Format
928 pages, Paperback
Published
September 20, 2000 by Back Bay Books
ISBN
9780316836319
ASIN
0316836311
Language
English

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About the author

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alex s. jones

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Alex S. Jones is a Pulitzer Prize-winning journalist who has been director of the Joan Shorenstein Center on the Press, Politics and Public Policy at Harvard's John F. Kennedy School of Government since July 1, 2000. Jones is also a lecturer at the school, occupying the Laurence M. Lombard Chair in the Press and Public Policy.

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Community Reviews

Rating(4.2 / 5.0, 21 votes)
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21 reviews All reviews
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JustMayonnaise
★ ★ ★ ★ ★
March 31,2025
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An in depth history of the New York Times which focuses on family dynamics & the business side of the paper. Those who already believe that Pinch Sulzberger is an idiot will find little to dissuade them here.
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mangabrat
★ ★ ★ ★ ★
March 31,2025
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This was great - I've been talking about it in the context of the WSJ debacle.

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ItzDamonnn
★ ★ ★ ★ ★
March 31,2025
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Great book about a still very powerful entity. A very interesting story that is well written. The authors relate the history of the family who created the New York Times, both the personal history of the family, including marriages, births, conflicts, etc. and, not as detailed or as in depth, a history of the origins and evolution of the New York Times. The narrative immediately engages the reader and keeps him rapt throughout. If there were not so many books that I want to read, but have yet to read, I would re-read this one.
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MetalWing
★ ★ ★ ★ ★
March 31,2025
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A good book about the family that owns and started the New York Times.
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Noxfire
★ ★ ★ ★ ★
March 31,2025
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It's a good book, and it's extremely thorough. I now know more about the Ochs-Sulzberger clan than I really wanted.
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SakaRaki
★ ★ ★ ★ ★
March 31,2025
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I read this great NYT biography around 2010, when the competitive rise of free online instant news, vanishing advertising revenues and disappearing help-wanted adds seemed to hammer down the last nail on the printed paper coffin of the NYT.

And yet, as I am writing theses lines in July 2021, the NYT is the last large American daily newspaper that remains privately owned, and is financially profitable in the ever shifting corporate business model of newspaper publishing. Five generations of Ochs - Sulzberger's men have, plowing through good and bad days, successfully kept that newspaper business side up and running, while managing to keep the paper's critical editorial content alive and relevant.
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