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Rating(4.1 / 5.0, 99 votes)
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99 reviews
July 14,2025
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Have you not read How We Decide - read it!

Have you not read The Paradox of Choice: Why More Is Less - also read it!!

The director of the Alexandria Library, Ismail Serageldin, once said that information was once available like a pile from a broken water faucet; now information is available like a water source in the desert from a fire hydrant. Neither way is possible to drink up.

This book is one of the first ones I read that offers an explanation, framework, and suggestions on how to learn to regulate the flow of information and choices in one's life to improve the quality of life rather than reduce it.

I printed out the summary section for reading and as a reminder to myself every day.

Truly a valuable book.

July 14,2025
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Classics. It is quoted in many books about decision-making and the psychology of choice. These classics have withstood the test of time and have provided valuable insights into the complex processes of human decision-making. They offer profound understandings of how our minds work when faced with choices, and how various factors influence our decisions. By studying these classics, we can gain a better understanding of our own decision-making patterns and learn to make more informed and rational choices. Whether it is in business, personal life, or any other领域, the wisdom contained in these classics can be applied to help us navigate the challenges and opportunities that come our way.

July 14,2025
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I read this book thanks to Blinkist.

The key message in this book is that everyday decisions have become extremely complex in modern society. With the vast range of choices available, the negative impacts on our psychological well-being are also increasing. As the number of options grows, it becomes harder to make a wise decision, and we end up deriving less satisfaction from our choices. It seems that some degree of voluntary constraint could be beneficial for everyone. By choosing less, there is a higher chance that we will be happier.

The actionable advice from the book includes reviewing your decision-making process. A simple exercise can help you limit your options and feel better. First, look back at some recent decisions you've made, both significant and minor. Then, list the steps, time, research, and anxiety involved in making those decisions. This will give you an overview of the costs associated with different types of decisions and help you establish rules for future decision-making, such as how many options to consider or how much time and energy to invest in choosing.

Another piece of advice is to become a satisficer. Appreciating and accepting "good enough" will simplify decision-making and increase satisfaction. Think about times in your life when you've been comfortable with settling for "good enough" and closely examine how you made those choices. Then, start applying this "satisficing" strategy to more aspects of your life.
July 14,2025
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A book that all modern people should read!

It provides a good and clear explanation of how a large amount of freedom of choice in all situations of life can lead to significant unhappiness and a loss of quality of life.

We should all strive to a greater extent to become what Schwartz calls "satisficers" rather than being "maximisers".

In today's society, we are constantly bombarded with choices. From the clothes we wear to the career paths we choose, the options seem endless.

However, this abundance of choice can often be overwhelming and lead to dissatisfaction.

The author argues that by being "satisficers", we can find contentment with good enough options rather than always striving for the perfect one.

This approach can help us reduce stress, make decisions more easily, and ultimately lead to a more fulfilling life.

So, if you're looking for a thought-provoking read that can change the way you approach life's choices, this book is definitely worth checking out.
July 14,2025
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First of all, if you haven't seen Tad Tak's author, go and see it first!

Secondly, it is very likely that after seeing Tad Tak, like me, you will think that there is no need to read this book anymore and Tad Tak has completely covered the topics of the book... but don't make this mistake! The book has much more useful content than these words.

I highly recommend this book. Why? Because it helps us understand what good comes to our minds with the choices we make and the practical freedom we have in our choices, and it helps us understand why these events are happening. And finally, it gives us several solutions to improve decision-making.

I read the original language of the book, which was not very complicated and could be read easily and smoothly.

7.4.1399
July 14,2025
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"The Paradox of Choice" is, in many aspects, a straightforward book. It presents concrete data that supports numerous "obvious" platitudes that people often disregard when making poor life choices.


This book was truly a revelation for me, as it had a great deal of relevance to the culture of worry and second-guessing in which I was raised. It is part exploration of our society with its excessive options and the misery they seem to inflict on its inhabitants, and part self-help guide. In contrast to "True Enough", it is a book that rather succinctly summarizes the solutions that Mr. Schwartz believes we have at our disposal regarding our indecision in life.


It is an extremely thought-provoking book. Instead of attempting to summarize his points, almost all of which I concur with, I recommend that you conduct a search for Barry Schwartz on Google Videos or YouTube, as several of his lectures are accessible.


Explaining the real science behind why pursuing money and comparing one's success to that of others leads to misery has truly transformed my perspective on how to manage choice in a culture of overwhelming possibilities.

July 14,2025
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The premise of this book initially intrigued me. I anticipated a profound analysis of how the plethora of choices, or at least the illusion of choice, impacts our perception of freedom, satisfaction, and enjoyment. However, it turned out to be a repetitive tome that resembled an older man's lament about the numerous varieties of beans in the supermarket.


He seems to complain, "I just want a can of beans! Why are there so many types! Just give me beans!"


To be fair, at one point, he does indeed bewail the abundance of bean options in the average supermarket. This wasn't quite the kind of choice abundance I expected to be hindering our daily lives. He further elaborates with more anecdotes about his struggle to adapt to the vast array of choices in the modern marketplace. He describes the agony of selecting a pair of jeans, given the numerous cuts available now that clothing designers have recognized the existence of multiple body types.


His approach to buying jeans truly made me lose respect for his handling of the entire subject of choice. Instead of simply trying on different cuts in the dressing room, he purchases all the various types and takes them home to determine which one suits him. I couldn't help but think, "Isn't that what dressing rooms are for?" His actions made the process far more convoluted and difficult than it needed to be, leading me to wonder what other concepts he had needlessly complicated.


I find it hard to believe that it would be better for a clothing store to disregard different body types and only produce clothes that fit one ideal body type to simplify the shopping experience. The reality is that everyone has to go through the process of finding the cut of jeans that works best for them, and after that, they simply remember and select the cut they know fits. It's not as if someone reevaluates and tries on every single cut every time they go to buy jeans. Just as people know their size, they also know their cut. Unless, of course, there's a size 6 who tries sizes 0 - 14 only to discover that a size 6 still fits her best.


He even attempts to argue that having more than one vacation destination is a bad thing, claiming that the act of deciding makes the experience significantly less enjoyable. I don't know about him, but once I've made a decision and I'm on vacation, I don't dwell on where I could have been but focus on where I am. A vacation is a vacation, and it's rather difficult to spoil.


This author could have presented valid points, but too often, his anecdotes made him sound like a confused and irritated aging man longing for the good old days. His examples and scenarios, such as choosing beans, buying jeans, or deciding on a vacation destination, were far from ideal, and he provided very little evidence to support his claim that choice is making us more miserable.
July 14,2025
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The Paradox of Choice is a 236-page treatise that delves into the reason why an excessive amount of choice can be debilitating. Its essence can be encapsulated in its sub-sub-title: "Why the Culture of Abundance Robs Us of Satisfaction." (Personally, why a book requires a sub-title beneath the sub-title escapes me.) The issue at hand is that we invest an inordinate amount of time and energy in attempting to make choices that, in the broader context, don't hold significant importance.

I concur with the overarching concept, yet I loathed the book, and here's the reason: Schwartz could have effectively conveyed his point in a concise three-page article. We don't necessitate 236 pages filled with examples to grasp the idea. Indeed, there is an abundance of choice, and we should allocate quality time to making the choices that truly matter, such as where to work and with whom to engage in a committed relationship, while spending less time fretting over which cereal to purchase.

So, you get the general idea. Make the right choice and leave this book sitting on the shelf.
July 14,2025
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Long story short, I had rather high expectations of this book recommended by Tai Lopez, and fortunately, the author did an excellent job of meeting them.

Mr. Schwartz essentially argues that an abundance of choices seems desirable, but paradoxically, the proliferation of choices in various questionable domains we encounter today is having a devastating impact on our well-being and health. He presents this premise in an easily readable manner, supported by necessary examples and scientific evidence.

Sometimes Mr. Schwartz appears to repeat his examples and anecdotes, but I cannot deny that his reasoning is perfectly coherent. Moreover, I could relate to almost all of the examples and anecdotes, as many of them are relevant to our daily lives. Therefore, it is beneficial to be aware of all these conducted experiments and their results.

In conclusion, I rate this book 4 stars because it is easy to read, interesting, and beneficial to me. The only drawback is that the author could have been more concise.

Below, I have written a short summary of the key points I took away for myself.

The author begins by positing the existence of maximizers and satisficers. The maximizer is described as the type of person who is determined to choose the absolute best option from a range of all possible choices. The satisficer, on the other hand, settles for the first and best option available that meets their requirements, regardless of the number of other choices available.

No one is an absolute maximizer or an absolute satisficer in all aspects of life. However, generally, people tend to lean more towards one side of the scale. As it turns out, the abundance of choices has a more negative impact on maximizers compared to satisficers. Several factors come into play here.

Why are people maximizers anyway, when it is shown that in the modern world, being one can be harmful to one's well-being? Can an abundance of choices really be that harmful to our well-being? The answer is yes, as can be seen from the following: "Those nations whose citizens value personal freedom and control the most tend to have the highest suicide rates." On the other hand, consider the following findings: "the incidence of depression among the Amish of Lancaster county, Pennsylvania, was less than 20 percent of the national rate. Do the Amish have less control over their lives than the rest of us? Undoubtedly yes. Do they have less control than the rest of us compared to what they expect? I think not. How much do they suffer psychologically from the constraints imposed by community membership and its attendant responsibilities? It seems rather little."

Interestingly, most of us are not even aware that fewer options could be beneficial, as shown by the following survey: "According to a survey conducted by Yankelovich Partners, a majority of people want more control over the details of their lives, but a majority of people also want to simplify their lives." However, in practice, things often turn out differently: "as many as 65 percent of people surveyed say that if they were to get cancer, they would want to choose their own treatment, in fact, among people who do get cancer, only 12 percent actually want to do so."

Apparently, we expect to thrive with more choices, but when faced with a difficult situation, we prefer to outsource our choice to a specialist who is more capable of making decisions for us. It seems that we are unable to align our anticipated preferences with our real needs when it comes time to make a decision.

The same is true for rats: "Stimulation of certain areas of the brain can get rats to 'want' food, though they show no evidence that they 'enjoy' it even as they eat it. So wanting and liking can, under some circumstances, be dissociated, just as there is a disconnect between our anticipated preferences and the options we actually choose."

With fewer options and more constraints, there would be less regret and more satisfaction from cutting trade-offs. Therefore, we should be aware of the nature of adaptation.

Regret is a major factor that leads individuals to be maximizers. There is a difference between regretting something one did and something one failed to do. Most people seem to believe that we feel more regret for actions that did not turn out well and were actively taken rather than actions we failed to take but would have turned out well. This is known as an omission bias. However, the omission bias reverses when we consider decisions made in the more distant past.

When asked about their greatest regrets in life, people tend to identify failures to act. In the short term, we may regret a bad educational choice, but in the long term, we may regret a missed educational opportunity. Similarly, in the short term, we may regret a broken romance, but in the long term, we may regret a missed romantic opportunity.

In light of missed opportunities, Mr. Schwartz presents a series of conducted experiments that have repeatedly shown that people are more likely to miss opportunities than to take them when presented with a wide range of options. For example, consider an employer who offers 3 pension plans and another who offers 30 plans and the option to reject all 30 and create a custom pension plan. The results speak for themselves: employees were 10 times more likely to apply for a pension at the employer who offered 3 choices instead of 30.

Several studies have shown that bad results make people equally unhappy, regardless of whether they are responsible for them. However, bad results only make people regretful if they bear responsibility. In a world of options and possibilities, there is an expectation that everyone should be able to make the right decision, and this makes people feel responsible for their choices.

More satisfaction comes with added options, but also with trade-offs. As the stakes of decisions involving trade-offs increase, emotions become more powerful, and our decision-making can be severely impaired. This creates a paradox: we seem to think best when we are feeling good, but complex decisions that require our best thinking also tend to induce emotional reactions that can impair our ability to think clearly.

Moreover, every new option adds to the list of trade-offs, and trade-offs have psychological consequences. The need to make trade-offs affects how we feel about the decisions we face and, more importantly, the level of satisfaction we experience from the decisions we ultimately make.

Adaptation is a major factor that mitigates the advantages of having a lot of choice. We get used to things and then start to take them for granted. Adaptation can be a disappointing factor when we have spent a lot of time and effort selecting the items or experiences we end up adapting to. However, people can get used to both good and bad fortune. A good experience may make the ordinary pleasures of daily life seem less enjoyable, while a bad experience may not have as much of an impact on our overall well-being as we might expect.

The point is that if adaptation makes people feel that the subjective experience of their choices does not justify the effort put into making them, they will begin to see choice as a burden rather than a liberator. While adaptation does not negate the objective improvements in our lives brought about by freedom and abundance, it does reduce the satisfaction we derive from those improvements.

As we are exposed to high-quality items, we begin to suffer from "the curse of discernment." Lower-quality items that were once perfectly acceptable are no longer good enough. The hedonic zero point keeps rising, and our expectations and aspirations rise with it.

The author concludes with 11 practical tips to help deal with the abundance of choice. I will not go into detail about them here. Suffice it to say that becoming a satisficer is a major improvement if you are not already one, but there are many other useful tips as well. If you are interested, I highly recommend reading the book.
July 14,2025
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The fact that some choice is good doesn't necessarily mean that more choice is better. As I will demonstrate, there is a cost to having an overload of choice.

As a culture, we are enamored of freedom, self-determination, and variety, and we are reluctant to give up any of our options. But clinging tenaciously to all the choices available to us contributes to bad decisions, to anxiety, stress, and dissatisfaction—even to clinical depression.

Barry Schwartz, a Professor of Social Theory and Social Action at Swarthmore College, explores this concept in his book "The Paradox of Choice". The book is packed with big ideas on how, as the subtitle suggests, “the culture of abundance robs us of satisfaction.”

In short, we now have so many options that we're suffering. Schwartz believes we can make the most of our freedoms by learning to make good choices about the things that matter, while at the same time unburdening ourselves from too much concern about the things that don't.

He also points out that we can imagine a point at which the options would be so copious that even the world's most ardent supporters of freedom of choice would begin to say, “enough already.” Unfortunately, that point of revulsion seems to recede endlessly into the future.

Some of the big ideas in the book include the relationship between gratitude and being happy with our choices, the power of branding to seduce us, the difference between maximizers and satisficers, the connection between perfectionism and maximizing, and the concept of domain specificity in maximizing.

For my video review, click here. And to find 250+ more of my reviews, click here.

Brian
July 14,2025
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When I first embarked on reading this book, I firmly believed that I already had a good grasp of the content.

The opening chapter seemed to progress at a rather sluggish pace, and I began to feel a tinge of boredom creeping in. However, I am extremely grateful that I resisted the urge to abandon it.

As I delved further into the book, I discovered that the remainder of its pages was not only highly applicable but also potentially life-altering.

This might sound a touch dramatic when referring to a book centered around economics, yet I truly uncovered numerous ways in which I was needlessly complicating my own life.

It is quite fascinating that Schwartz devotes the entire book to discussing strategies for achieving happiness and avoiding stress and depression.

It can be somewhat perplexing because the very thing that brings us happiness, namely the ability to choose, simultaneously gives rise to stress.

His proposed solutions for addressing this conundrum are无疑 beneficial.

Nevertheless, as a Christian, I am deeply thankful that I possess a far greater goal in life than mere happiness.

My objective is to glorify God, and when I fulfill this purpose, He bestows upon me genuine joy.

July 14,2025
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Have you seen any of those 10-hour meme videos on YouTube?

Well, this book is even more repetitive.

Do yourself and your time a favor and directly read "Thinking, Fast & Slow" by Daniel Kahneman, which basically contains 90% of what is decent in "The Paradox of Choice". If Kahneman's book makes you too lazy or overflows your brain too much, you can always try "The Art of Thinking Clearly" by Rolf Dobelli, which is kind of a schematic compilation of Kahneman's book, as well as those of other authors whose works also deal with the relationship between psychology and decision-making.

These books offer valuable insights into the human mind and how we make decisions. They can help you become more aware of your own thinking patterns and make better choices in various aspects of life.

Whether you are interested in psychology, economics, or simply want to improve your decision-making skills, these books are definitely worth reading. So, don't waste your time on repetitive and uninformative books like "The Paradox of Choice". Instead, pick up one of these recommended books and start learning.
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