The book complements it's predecessor quite well. You may not find this book as intriguing as its predecessor, but it surely does bring some good ideas on the table. Things get a little slippery when emotions are involved. The why, what, how and when are explored.
Overall a good read for everyone.

Very nice book !

Good book, with a good premise. I just feel like the author just didn't have much to say about it. It is a good read, but for design specifically, I think The Design of Every Day Thinks is a better book.

The first half is okay and the second half is blah. Speaking about objects and why we love or hate them, Norman is en pointe. I can't understand why the later portion of the book is all about how to design AI we'd enjoy, without any seeming knowledge on Norman's part of biology and psychology. I don't want to live in a world where my vacuum cleaner is pouting in the corner out of jealousy I spent too much time with my toaster. (I don't wish to turn a simple review note into a critique of bizarre ideas of how robots should function, but for the love of all that's sacred--robots don't need to be programmed with feelings in order to recognize our feelings and adjust accordingly. Maybe I'm stepping into "all men are trash" territory, but it seems like every bit of writing on this subject boils down to me thinking the male writers are actually asking the question, "Will my sex robot ever really love me?" For the record, programming a sex robot to simulate "real love" doesn't make you better than a guy with a Real Doll. Okay--tangent now more than 50% of the review so I'll stop.)

"Emotional Design: Why We Love (or Hate) Everyday Things" is a book by Donald A. Norman, a cognitive scientist and usability expert. The book explores the ways in which design can elicit emotional responses from users and how these responses influence their interactions with products and systems. Norman argues that good design should not only be functional and usable but also evoke positive emotions in users.

The book is divided into three sections, each focusing on a different aspect of emotional design. The first section, "Visceral Design," examines the initial, instinctive reactions that users have to products. Norman explains that these reactions are based on the appearance, shape, and form of the product and can influence users' perceptions of its usability and functionality. The second section, "Behavioral Design," looks at the ways in which the design of a product can influence users' behaviors and actions. Norman argues that good design should make it easy for users to understand how to use a product and encourage them to interact with it in a positive way. The third section, "Reflective Design," explores the ways in which design can evoke emotions and create meaningful experiences for users. Norman discusses the role of symbolism, cultural references, and personal memories in shaping users' emotional responses to products.

The central idea revolves around the power of design to influence human behavior and perception. The book introduces a tri-level approach to product design, emphasizing the importance of the visceral, behavioral, and reflective design levels. At the visceral level, our initial reactions to a product are driven by its appearance and instinctive responses. The behavioral level focuses on the usability and functionality of the product, ensuring it is intuitive and accessible to all users. Finally, the reflective level delves into the cultural and personal significance of a product, including its impact on self-expression and social interactions. By understanding and integrating these three levels of design, creators can develop products that not only appeal to our senses and serve their intended purpose but also establish a lasting connection with users, becoming an integral part of their lives.

Throughout the book, Norman provides examples of products and systems that illustrate the principles of emotional design. He also offers practical advice for designers and developers on how to create products that evoke positive emotions in users. Overall, "Emotional Design" is a thought-provoking exploration of the relationship between design and emotion. The book challenges traditional notions of usability and functionality and argues that good design should also consider the emotional needs and experiences of users.

خب، این هم تموم شد بالاخره،‌بسیااار کتاب خوبی بود برای کسایی که خیلی جدی دارن توی زمینه‌ی اینترکشن دیزاین و یوزر اینترفیس حتی کار می‌کنن.
اما...

I'm aaaall done with Industrial Design! :D

I bought this book because of the epilogue and the prologue and was disappointed to find out those were the best parts.

I would completely cut the chapters on emotional machines and the future of robots which is nothing more than Don Norman's conjecture on how robots might exist and ends with his robot manifesto.

Highlights include

Will robot athletes compete, if not with humans, then perhaps in their own leagues — but thereby leading to the demise of human leagues?

What if a robot pet bites someone? Who is legally responsible?

This book provides a widely accessible and applicable framework for understanding design across disciplines. Though I did get a little bored at times by its repetition and wished I skipped the section about robots altogether.

Really good read focused on how emotions affect our views of things and the world.

This book can be a 5 out of 5 for many people. And if I had read this book having no other context, or expectation, it probably would be for me as well.

Before reading this book I read "the design of eve day things". By the same author, which is a great book.

Funny enough, I changed my rating to 5, after thinking of everything I learned by reading this book. It is definitely worth a read.

Norman is a great designer, phicologist and technologist. He has worked on many groundbreaking products and has an amazing, and unique insider experience into the world of design, decision making and product creation.

He has seen products become successful and crash. In this book he doesn't talk much about this experiences, but more about the human emotional. Response to products, and to the world in general.

I'd recommend it to anyone interested in both behavioral phicology and design.

“Why We Love (or Hate) Everyday Things” I read this book cuz it seems pretty interesting, about
our everyday things. Which is pretty interesting topic to me. I like the idea of this book, I enjoyed it.
This book is mostly about designs. First half is about the design of everyday things, and the second
half is about emotional design, pretty interesting. I’d recommend this book to people interested on designing.

برای استفاده از ایده های این کتاب تنها کافیست نوشته های پشت جلدش را بخوانید و تمام . دیگر خودتان را با نوشته ها و داستان های کتاب به زحمت نیاندازید
راستی ترجمه بسیار خوب و روان است اما ایده های کتاب چنگی به دل نمی زند

I really enjoyed reading this book! I can say as much as the book Design of Everyday Things.

Nevertheless I did disagree on some points with the author:

In the beginning he mentions that he would drop everything he said in his previous book (not in those exact words) "Design of Everyday Things" - which is something I can't agree on. He just narrows it down to different levels, perceptions we experience a product, but that does not mean everything said before was completely false.

Also, I was a bit disappointed at the end, when he was writing about the future of robots, that he did not go deep into the ethical issues Emotional Robots will bring in the future. He mentioned there are ethical issues, but not more then that.

Overall, I really loved the book - how he was writing of different topics and the psychology behind it. Personally it was a perfect mix of usability, psychology, research and fun!

I will for sure read this book again in few years.