Un libro muy interesante donde el autor nos muestra una nueva forma de diseñar y plantear un problema. Haciendo ver los sentimientos que puede generar la forma de un objeto x y el apego que pueda genera a un posible usuario.

A good expansion on Design of Everyday Things -- covering some key aspects of design neglected by that book -- but altogether longer than it needed to be and with extraneous essays on robots that felt both tenuously relevant (probably belonged in different book despite the discussion of emotion) and dated already (remember, this book came out before smartphones radically changed our relationships to social media and machines...and before internet-of-things technology started making major inroads...).

Чудовий погляд на дизайн як щось більше, ніж інтерфейси, рекламу чи матеріальний концепт. Аналіз емоцій людей, того як ми сприймаємо інформацію, які процеси відбуваються в наших черепних коробках все це є в книзі. Багато в чому перегукується з іншими книгами з психології та дизайну, чи то швидше вони перегукуються з цією, бо перше видання "Емоційного дизайну" було вже добряче давненько.
Досвід набутий з книгою — приємний. Особливо тішить, коли книжки верстає Микола Ковальчук, бо тоді можна тішитись не лише тим, що в книжці написано, але й тим, як воно скомпоновано.

I just weeded this book out of my bookshelves, after four years and moving it across the country and into (and out of) four separate apartments. I took it off the shelf, removed the bookmark that had been optimistically marking a quarter of the way through the book, and I put the book in my stack of books to be given away.

I give up. I will never finish this book. The writing style is impenetrable and boring, which means that even though the premise of the book is fascinating--how form affects whether we like or hate an object, regardless of its function--I couldn't force my way through the prose to engage in the ideas.

Disappointing.

Неравномерная, хаотичная книга о том, что дизайн – это не только логика, и что эмоции в нем могут иметь решающее значение. Есть интересные истории, есть пережевывание одних и тех же тезисов. Это первая половина.

Во второй половине Норман рассуждает о том, что случится в будущем (то есть сейчас, книга 2003 года). В основном он верит в обилие домашних роботов и задается довольно неочевидными вопросами — например, если девайсы смогут понимать эмоциональное состояние человека, какие решения они должны принимать исходя из этого? Не пускать за руль взволнованных людей. Я люблю читать технологические прогнозы прошлых лет, поэтому мне понравилось. Плюс он поднимает мою любимую тему шумового загрязнения (передаю привет отбойному молотку, снимающему асфальт у меня под окном).

Цитаты:

«I HAVE A COLLECTION OF TEAPOTS. One of them is completely unusable—the handle is on the same side as the spout. It was invented by the French artist Jacques Carelman, who called it a coffeepot: a "coffeepot for masochists."»

«- The teapots also illustrate three different aspects of design: **visceral, behavioral, and reflective**. Visceral design concerns itself with appearances. Here is where the Nanna teapot excels—I so enjoy its appearance, especially when filled with the amber hues of tea, lit from beneath by the flame of its warming candle. Behavioral design has to do with the pleasure and effectiveness of use. Here both the tilting teapot and my little metal ball are winners.

Finally, reflective design considers the rationalization and intellectualization of a product. Can I tell a story about it? Does it appeal to my self-image, to my pride?»

«Some people claim that they purchased a particular automobile solely because of its cup holders. Buy a car solely because of the cup holders? Why not? If the car is used primarily for commuting and short errands around a city, convenience and comfort for drivers and passengers are the most important needs.»

«In my consulting work, I am often called upon to predict the next "killer application," to discover the next product that will be so popular that everyone will have to own it. Unfortunately, if I have learned anything, it is that precise predictions of this sort are simply not possible. The field is littered with the bodies of those who have tried. Moreover, it is possible to be correct about a prediction, but very far off as to its time frame.»

«I predict that automobiles will drive themselves. When? I have no idea: it might be twenty years, it might be one hundred. I predict that video telephones will become so popular that they will be everywhere, and we will simply take them for granted. In fact, people might complain if there weren't any video. When? Forecasters have been predicting widespread adoption of video phones "in just a few years" for the last fifty years»

«In the beginning was the beep. Engineers wanted to signal that some operation had been done, so, being engineers, they played a short tone. The result is that all of our equipment beeps at us. Annoying, universal beeps.»

«I imagine that the home will contain a number of specialized robots: the servant is perhaps the most general purpose, but it would work together with a cleaning robot, the drink dispensing robot, perhaps some outside gardening robots, and a family of kitchen robots, such as dishwasher, coffee-making, and pantry robots.

Similarly, the robot should display its emotional state, much as a person does (or, perhaps more appropriately, as a pet dog or child does), so that the people with whom it is interacting can tell when a request is understood, when it is something easy to do, difficult to do, or perhaps even when the robot judges it to be inappropriate.»

last chapters are the best

Perhaps groundbreaking when it came out, this book didn't age well. Our understanding of cognitive science and design has rendered 70% of this book obsolete. The core tenant of this book still stands the test of time, and its application is worth mulling over in your own work, however the remainder is redundancy and outdated materials/examples. Norman does entertain with his characteristic humor similar to The Design of Everyday Things (recommended), and it's quite fun to hear him postulate about the future of video games from a pre-social media era, but save yourself the time and stick to the cliff notes on this one.

An interesting book on emotional design, but I felt like it could've been more concise so as to avoid repeating ideas.

This diagram I found online from the Interaction Design Foundation perfectly encapsulates Norman's three levels of design (aka the premise of the book):



The first part of the book was the most enjoyable for me - Norman explores the psychological basis of emotional design: when people are enjoying what they are using, they can become more creative when solving any problems during the interaction. Furthermore, when you enjoy using something, you may be more willing to 'forgive' the object. Delightful design can't rescue an unusable design, but all else being equal, the delightful design will seem easier to use and cause greater emotional attachment. Emotion is also important in design because it taps into higher level human concerns such as image and status.

The second part of the book was primarily about robots and how Norman sees human co-existing with machines in the (near) future. While not as intriguing as the first part of the book for me, I was still eager to hear what a professional engineer and design expert has to say on the topic. With the speedy progression of machine learning and smart devices/tech, it feels like Norman's future is already here.

I had high expectations for this read and the first half seemed to be heading in that direction, but it stalled when the author went down the rabbit hole of anthropomorphism and robot design. I made it through by hoping for more discussion of "everyday things" as the subtitle promised, although - alas - those never came.

Norman's thoughts on designing for emotional responses are profound, and provide a fitting continuation to behavioral focus of the Design of Everyday Things. The problem with this book comes in the second half, which takes a long interlude from the topic of designing for humans' emotions to that of designing objects WITH emotions - and the conclusions drawn there are largely unrelated to the rest of the book, veering away from cognitive science into futurology and all the pitfalls that come with it.

great product design comes from skillfully blending three key aspects: the visceral, behavioral, and reflective design levels.
Visceral like color
Behavioral like its work
Reflective like how it makes us appear

The key insight — about 3 levels of processing the information (or "3 levels of Design"):
1. Visceral - Concerns itself with appearances.
2. Behavioral - Has to do with the pleasure and effectiveness of use (usability).
3. Reflective - Considers the rationalization and intellectualization of a product.

Different items and behaviors are processed on different levels, thus we need to understand it and design products and services for the corresponding levels.