I like the author's observations and suggestions about the design of "things", and enjoyed his examples. It gives a critical eye on everyday objects, the software we use/develop, and any other instances of design we encounter.
However, I did not see a clear structure in the presentation. Many connected ideas are scattered into several sections, and at the same time many points are repeatedly explained throughout the book.

Good principles, I just wish it was less wordy. I wanted to see more examples.

Another book going on my required reading list.

Great intro to design thinking and human-centered design concepts. The book really hits around Chapter 6 where it covers the product development process – describing it in an ideal world and in the real world.

The book could be significantly shorter without losing much; the author describes in excruciating detail the design flaws in doors, light switches, and stoves he's encountered over the years. When I want to hear those stories, I go to my grandparents' house.

Καταπληκτικό. Ήθελα να διαβάσω ένα βιβλίο για product development, να με βοηθήσει να καταλάβω πως σχεδιάζεις κάτι που θα χρησιμοποιηθεί από άλλους ανθρώπους και ο Donald Norman ήταν φανταστικός δάσκαλος.

Και επιτέλους έπρεπε κάποιος να τα πει για την παράνοια με τους νιπτήρες στις τουαλέτες των μπαρ, των εστιατορίων και των ξενοδοχείων.