The Lexus and the Olive Tree: Understanding Globalization

thomas l. friedman

A brilliant investigation of globalization, the most significant socioeconomic trend in the world today, and how it is affecting everything we do-economically, politically, and culturally-abroad and at home.

As foreign affairs columnist for The New York Times , Thomas L. Friedman crisscrosses the globe talking with the world's economic and political leaders, and reporting, as only he can, on what he sees. Now he has used his years of experience as a reporter and columnist to produce a pithy, trenchant, riveting look at the worldwide market forces that are driving today's economies and how they are playing out both internationally and locally.

Globalization is the technologically driven expression of free-market capitalism, and as such is essentially an American creation. It has irrevocably changed the way business is done and has raised living standards throughout the world. But powerful local forces-of religion, race, ethnicity, and cultural identity-are in competition with technology for the hearts and minds of their societies. Finding the proper balance between the Lexus and the olive tree is the great game of globalization-and the ultimate theme of Friedman's challenging, provocative book, essential reading for all who care about how the world really works.

Genres nonfictioneconomicspoliticsbusinesshistoryinternational relationssociologypolitical sciencesocial sciencecultural

469 pages, Hardcover

First published January 1,1997

Literary awards

cornelius ryan award,

This edition

Format: 469 pages, Hardcover
Published: June 15, 2000 by Farrar, Straus and Giroux
ISBN: 9780374185527
ASIN: 0374185522
Language: English

About the author

thomas l. friedman

Thomas L. Friedman is an internationally renowned author, reporter, and, columnist—the recipient of three Pulitzer Prizes and the author of six bestselling books, among them From Beirut to Jerusalem and The World Is Flat. In a book review for The Village Voice, Edward Said criticized what he saw as a naive, arrogant, and orientalist account of the Israel–Palestine conflict in Friedman's From Beirut to Jerusalem.

In January 1995, Friedman took over the New York Times Foreign Affairs column. “It was the job I had always aspired to,” he recalled. “I had loved reading columns and op-ed articles ever since I was in high school, when I used to wait around for the afternoon paper, the Minneapolis Star, to be delivered. It carried Peter Lisagor. He was a favorite columnist of mine. I used to grab the paper from the front step and read it on the living room floor.”

Friedman has been the Times‘s Foreign Affairs columnist since 1995, traveling extensively in an effort to anchor his opinions in reporting on the ground. “I am a big believer in the saying ‘If you don't go, you don't know.' I tried to do two things with the column when I took it over. First was to broaden the definition of foreign affairs and explore the impacts on international relations of finance, globalization, environmentalism, biodiversity, and technology, as well as covering conventional issues like conflict, traditional diplomacy, and arms control. Second, I tried to write in a way that would be accessible to the general reader and bring a broader audience into the foreign policy conversation—beyond the usual State Department policy wonks. It was somewhat controversial at the time. So, I eventually decided to write a book that would explain the framework through which I was looking at the world. It was a framework that basically said if you want to understand the world today, you have to see it as a constant tension between what was very old in shaping international relations (the passions of nationalism, ethnicity, religion, geography, and culture) and what was very new (technology, the Internet, and the globalization of markets and finance). If you try to see the world from just one of those angles, it won't make sense. It is all about the intersection of the two.”