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There was no way this book was getting more than a couple stars. While I appreciated some of his points on personal, corporate and social brainwashing, there was far too much repetition and outright untruths to totally buy in on the methodology.
On the former, I see it every day in my life, my consumption of marketing and entertainment and the area I live in. We are inundated with alcohol related media/advertising, businesses that near or solely exist because of it and the odd social reality that every occasion must involve drinking. When the area you live in proudly opens a new craft brewery every other month, when the plethora of outdoor events and sponsored competitions are always preceded by or concluded with a drink fest - it's not hard to see the heavy and insistent influence and conviction of 'normalcy' in a life filled with alcohol consumption.
But the latter... he can call it DEVASTATION and poison all he wants as that's true for many people. But he also insists that any and all alcohol doesn't taste good to anyone ever, and if we think it does we're just lying to ourselves. There are many straight spirits, beers and wine varietals that I find unpleasant or foul. But a lovely Scotch, herbal gin, sweet cabernet, or bourbon barrel aged beer can taste fantastic. My taste buds aren't lying to me - it's actually very enjoyable to consume.
So my positive takeaway is a new clarity regarding my relationship with alcohol. It's a choice and not a necessity.
On the former, I see it every day in my life, my consumption of marketing and entertainment and the area I live in. We are inundated with alcohol related media/advertising, businesses that near or solely exist because of it and the odd social reality that every occasion must involve drinking. When the area you live in proudly opens a new craft brewery every other month, when the plethora of outdoor events and sponsored competitions are always preceded by or concluded with a drink fest - it's not hard to see the heavy and insistent influence and conviction of 'normalcy' in a life filled with alcohol consumption.
But the latter... he can call it DEVASTATION and poison all he wants as that's true for many people. But he also insists that any and all alcohol doesn't taste good to anyone ever, and if we think it does we're just lying to ourselves. There are many straight spirits, beers and wine varietals that I find unpleasant or foul. But a lovely Scotch, herbal gin, sweet cabernet, or bourbon barrel aged beer can taste fantastic. My taste buds aren't lying to me - it's actually very enjoyable to consume.
So my positive takeaway is a new clarity regarding my relationship with alcohol. It's a choice and not a necessity.