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Not as good or authentic as his "From the Gut". This is a set of chapters of the words of wisdom of Welch, the former GE Chairman. There is nothing clearly wrong or silly here, but it all reads like a combination of HBR articles and/or graduation/halftime speeches. His record is out there, but it would be nice if he added some value. For example, at GE, his system depended on using the share price to motivate managers, but he says very little about how to manipulate share prices and manage relations with shareholders. For another example, it is less clear how this applies in particular businesses and industries or how this would apply to businesses with a strong professional service component - GE medical versus GE power generation versus GE capital?? He knows this stuff - it would be great if he drilled a bit deeper than the typical business coffee table book level.