A few too many examples in my opinion - it became repetitive.

assess trends across time: "decisive to your business...irreversible...have clear trajectory"

1) focus
2) divergence
3) Compelling tag line

Without buyer utility there's no blue ocean. Compelling reason for a mass of people to buy.
Setting strategic price - compelling ability to pay for offering
Product at cost. Cost don't drive price.
Address adoption hurdles.

volume intensive - more costs in knowledge marketplace on r&d not on production.

The people at the front line care as much about process/strategy as people at the top. Follow due process at rollout or risk alienating your employees.

Reconstruction (demand - redfine problem itself) vs recombination (supply)

I only skimmed this book. Thought the charts were stupid. Reasonably interesting premise that would have been the right length for 100 pages or less, not a full book. The thesis is that in selecting your product-market fit, you can try to compete with everyone else (the crowded "red ocean") or you can try to be the only one in your market (the "blue ocean").

For example, if you're running a circus, you could try to compete with Ringling Bros. and plenty of lesser-known competitors, who were in a race to the bottom. (The book was written when Ringling Bros. was still in business, but their closure in 2017 just emphasizes the authors' point.) Or you can make a new market. Cirque du Soleil went after the adult market rather than appealing to families with small kids. Their product is obviously different, more theatrical; and instead of the same act all the time, they offer different performances, so there's a reason to keep going back. The price is also similar to live theater.

Another example is Curves: instead of trying to compete with other gyms, they offered something very specific, a convenient gym for busy women, with an easy-to-follow circuit routine and no mirrors. Authors Kim and Mauborgne are also fans of Novo Nordisk (marketed to patients instead of doctors by making insulin injections easier), Bloomberg Business (offered shopping to time-strapped traders, who then forced IT managers to buy the terminals), and the "broken windows" policing model of the New York police department (also described by Malcolm Gladwell).

Overall an enjoyable read, and I don't disagree with their premise, I just think it should have been a lot shorter.

For as long as I can remember, my environment has been teaching me that if I want to stand out and be recognized as an individual I have to set myself apart and be different in a positive way. Along my journey, I picked up the idea that I need to be competitive or else I will succumb forever into a state of oblivion or worse into a debilitating state not worthy of anyone's attention.

Of course, most if not all businesses have the same orientation. Many organizations are driven to be competitive especially in capitalistic economies. If you are strong you'll win but if you're weak you'll die. For as long as our society measures the success of companies as compared to others performance, competition shall remain relevant. However, sometimes you get tired of the ordinary discourses of competition.

This book offers another way of looking at strategy. For me, blue ocean strategy is another way for companies to outperform (compete with) others in a whole new level. Instead of being reactive to what other companies are doing, a company adopting blue ocean strategy focuses on creating value innovation. The book has multitude of examples and good ideas on how companies can adopt this mindset. In a very simple way this means wowing you existing customers plus others who don't care with your product.

I have read the expanded edition of this book and the edition itself is an example of the renewal idea espoused in the last chapters. This book brings fresh perspectives for those who are engaged in a militaristic view of competition.

Will I recommend this book? Yes because I am tired of the normal Company A vs. Company B type of games within the bloody red pool of competition. I think I am ready to swim to a fresh blue ocean.

Очаквах нещо съвсем различно, но книгата ми допадна, защото на разбираем за неикономист език и с много примери разказва за стратегията Син океан и способността на някои компании да променят правилата на играта, като създават толкова иновативни продукти и услуги, че за известно време нямат никаква конкуренция. Airbnb, Uber и подобни. Книгата е писана по-отдавна, някъде през 90-те може би, затова примерите са други, но наистина бяха много интересни. Как компаниите да напускат "червения" океан, където безспирно се състезават с конкуренцията чрез по-добри качества и цена, и да погледнат нещата отвъд собствената си индустрия, за да разберат какви фундаментални промени могат да предложат, които да задоволят нуждите на клиентите си. На места звучи малко сладникаво и еднозначно, но за неикономисти, като начин за разчуване на съзнанието ми беше приятно :-)

کتاب جالبیه برای طراحی کسب و کار و همش در قالب مثال هایی از بیزینس های موفقه که چطور با ایجاد تمایز، بازار جدیدی برای خودشون ساختن، مثال سیرک آفتاب برام از بقیه جالب تر بود

I read this book as a way to prepare for my full time job (started back in July) and honestly it is a good read to understand the organization processes of a company. Little did I know that this book related to many topics that I learned in my UX classes during my undergrad journey. Overall, it was a good read and I would definitely recommend this book.

Знайшла тут кілька корисних думок. Наприклад про те, що в кризові моменти, перш ніж шукати додаткові ресурси, варто примножити цінність вже наявних. Про справедливі процеси, про інтелектуальне і емоційне визнання. Якось дуже близький підхід, який тут названий Engagement-Explanation-Expectation.
Приклади про Білла Бреттона і поліційне управління Нью-Йорка просто чарівні.
Хоча місцями в книзі забагато води - мабуть для підсилення ефекту океану ;)

ماذا لو تغير مفهوم المنافسة في سوق العمل لدينا !

الكتاب يقدم فكرته المحورية من خلال تقسيم المنافسة في المجال العمل لقسمين المحيط الأحمر ( حيث اللون الأحمر يرمز للدم و افتراس القوي للضعيف)

وهو يحتوي على مستويات عالية من المنافسة الطاحنة في سوق الشغل، و المحيط الأزرق و يرمز للابتكار بشكل خاص وهو خلق حدود جديدة في سوق
الشغل خلق و ابتكار مساحات جديدة للعمل من خلال أفكار خارج الصندوق لتجنب المنافسة الشرسة على المتعارف عليه أو الموجود و المتاح لدى الكل.
أعطى الكاتب أمثلة على ذلك و أثنى عليه و أوضح مدى نجاحه بعيدا على الدخول في الصراعات غير المجدية خلق هالة جديدة من خلال ابتكار فكرة و إن بدت بسيطة و العمل الدؤوب عليها كفيل بضمان نجاح هذه الشركة و التميز الذي يبحث عنه الكثير.

كتاب مفيد يقدم فكرة و إن بدت بسيطة لكن لا اعتقد انها بتلك السهولة في مجال Management

Modeling disruptive innovation is easier read than done.

Blue Ocean Strategy comes with the promise of an absolute shift in how you will think about business and just delivers some new interesting frameworks to add to your toolkit.

The idea that competitors are fighting in a red sea of blood while there is always a blue ocean of opportunity is very a powerful visual idea that most readers could feel as absolutely disruptive and inspiring. However is nothing new, it all comes back to the idea of thinking outside of the box, finding a solution that has never been thought of before.

But the book comes with the promise of a structural way to deliver and think about how to make this disruption happen. It fails. And the reason it fails is that disruption is by definition unstructured. The book has some clever business frameworks, useful and innovative, but don't expect anything more sophisticated than the classical Porter 4 forces.

Blue Ocean Strategy its just a good read if you enjoy business strategy that will enrich your business knowledge.

Blue Ocean Strategy is a business book that covers how to beat the competition by not trying to beat the competition. A red ocean symbolizes blood in the water, where companies are competing by traditional means (like price). The book advocates creating a category and explores a variety of topics to aid in creating a "blue ocean" such as value innovation, emphasis on the big picture, diminishing risk, and evaluating alternatives to your industry (and much more). The first half of the book seemed to be more about the strategic approach to category creation, where the second half of the book had more of a focus on people and management. I personally found the first half to be much more useful. I think there's better material out there for the management side of things. Overall, Blue Ocean Strategy was definitely worth the investment of time. I'd highly recommend it for entrepreneurs.

Insightful presentation of business strategy. Centered around finding new markets by creating unprecedented value that consumers will seek out the,selves. For novices like myself, this feels like a groundbreaking read.

all my previous comments/critique was encapsulated on 2 appendixes at the end of the book so it confirmed my assumptions rather nicely. I believe he made for him self a blue ocean consultancy business and this book was the start of it? Beyond the Machiaveli political tips , everything else was around a catchy phrase and that what his main message seems to be. Rest are old theories in new color.