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knowledge is power, money , money of knowledge , power of knowledge .... .
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Revolutionary Wealth: How It Will Be Created and How It Will Change Our Lives
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Starting with the publication of their seminal bestseller, Future Shock , Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.
Revolutionary Wealth is about how tomorrow’s wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics. Thus they write here about everything from education and child rearing to Hollywood and China, from everyday truth and misconceptions to what they call our “third job”—the unnoticed work we do without pay for some of the biggest corporations in our country.
They show the hidden connections between extreme sports, chocolate chip cookies, Linux software and the “surplus complexity” in our lives as society wobbles back and forth between depressing decadence and a hopeful post-decadence.
In their earlier work, the Tofflers coined the word “prosumer” for people who consume what they themselves produce. In Revolutionary Wealth they expand the concept to reveal how many of our activities—whether parenting or volunteering, blogging, painting our house, improving our diet, organizing a neighborhood council or even “mashing” music—pump “free lunch” from the “hidden” non-money economy into the money economy that economists track. Prosuming, they forecast, is about to explode and compel radical changes in the way we measure, make and manipulate wealth.
Blazing with fresh ideas, Revolutionary Wealth provides readers with powerful new tools for thinking about—and preparing for—their future.
Revolutionary Wealth is about how tomorrow’s wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics. Thus they write here about everything from education and child rearing to Hollywood and China, from everyday truth and misconceptions to what they call our “third job”—the unnoticed work we do without pay for some of the biggest corporations in our country.
They show the hidden connections between extreme sports, chocolate chip cookies, Linux software and the “surplus complexity” in our lives as society wobbles back and forth between depressing decadence and a hopeful post-decadence.
In their earlier work, the Tofflers coined the word “prosumer” for people who consume what they themselves produce. In Revolutionary Wealth they expand the concept to reveal how many of our activities—whether parenting or volunteering, blogging, painting our house, improving our diet, organizing a neighborhood council or even “mashing” music—pump “free lunch” from the “hidden” non-money economy into the money economy that economists track. Prosuming, they forecast, is about to explode and compel radical changes in the way we measure, make and manipulate wealth.
Blazing with fresh ideas, Revolutionary Wealth provides readers with powerful new tools for thinking about—and preparing for—their future.
512 pages, Hardcover
First published January 1,2006
This edition
- Format
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512 pages, Hardcover
- Published
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April 25, 2006 by Knopf
- ISBN
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9780375401749
- ASIN
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0375401741
- Language
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English
About the author
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Alvin Eugene Toffler was an American writer, futurist, and businessman known for his works discussing modern technologies, including the digital revolution and the communication revolution, with emphasis on their effects on cultures worldwide. He is regarded as one of the world's outstanding futurists.
Toffler was an associate editor of Fortune magazine. In his early works he focused on technology and its impact, which he termed "information overload". In 1970, his first major book about the future, Future Shock, became a worldwide best-seller and has sold over 6 million copies.
He and his wife Heidi Toffler (1929–2019), who collaborated with him for most of his writings, moved on to examining the reaction to changes in society with another best-selling book, The Third Wave, in 1980. In it, he foresaw such technological advances as cloning, personal computers, the Internet, cable television and mobile communication. His later focus, via their other best-seller, Powershift, (1990), was on the increasing power of 21st-century military hardware and the proliferation of new technologies.
He founded Toffler Associates, a management consulting company, and was a visiting scholar at the Russell Sage Foundation, visiting professor at Cornell University, faculty member of the New School for Social Research, a White House correspondent, and a business consultant. Toffler's ideas and writings were a significant influence on the thinking of business and government leaders worldwide, including China's Zhao Ziyang, and AOL founder Steve Case.
Toffler was an associate editor of Fortune magazine. In his early works he focused on technology and its impact, which he termed "information overload". In 1970, his first major book about the future, Future Shock, became a worldwide best-seller and has sold over 6 million copies.
He and his wife Heidi Toffler (1929–2019), who collaborated with him for most of his writings, moved on to examining the reaction to changes in society with another best-selling book, The Third Wave, in 1980. In it, he foresaw such technological advances as cloning, personal computers, the Internet, cable television and mobile communication. His later focus, via their other best-seller, Powershift, (1990), was on the increasing power of 21st-century military hardware and the proliferation of new technologies.
He founded Toffler Associates, a management consulting company, and was a visiting scholar at the Russell Sage Foundation, visiting professor at Cornell University, faculty member of the New School for Social Research, a White House correspondent, and a business consultant. Toffler's ideas and writings were a significant influence on the thinking of business and government leaders worldwide, including China's Zhao Ziyang, and AOL founder Steve Case.
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A book that really opens your eyes to how the relation of money with time and effort has changed and how to be prepared for a world which is increasingly moving at a faster pace
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The Plow, the Assembly Line, the Computer
These are the three waves we have seen so far and the latter will change everything.
If you liked Future Shock, The Third Wave, Powershift, War and Anti-war, you will like this.
Do not read this book if you are stuck in the industial age of rival goods. It will only make you mad. If you believe that anything based on a factory model will fail and that everything we know will become some form of information, you will love this book.
These are the three waves we have seen so far and the latter will change everything.
If you liked Future Shock, The Third Wave, Powershift, War and Anti-war, you will like this.
Do not read this book if you are stuck in the industial age of rival goods. It will only make you mad. If you believe that anything based on a factory model will fail and that everything we know will become some form of information, you will love this book.
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As usual, Toffler provides an amazingly insightful vision of the forces shaping both modern society and the near future.
In this book, he claims that the new information age creates a focus on knowledge (as opposed to the agricultural age's focus on land and the industrial age's focus on money), and plots some of the consequences of that focus.
Extremely useful and downright prescient.
In this book, he claims that the new information age creates a focus on knowledge (as opposed to the agricultural age's focus on land and the industrial age's focus on money), and plots some of the consequences of that focus.
Extremely useful and downright prescient.
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A bit outdated (just a bit, in my opinion) after 8 years, but as any Toffler book is an interesting read that offers a consistent vision of the future with the panorama of the events happening at the time and development of history. On this one the Tofflers expose the value of wealth based on knowledge, and how it not only shakes the foundations of current systems in place but also seems to have no limits and how embracing it early might impact our present.
The major flaw this book has is without a doubt how it seems to jump from fact to fact in order to expose a point. It's clearly well documented but it didn't found its mean point, the redaction being too.. pragmatic I think, focusing on event after event which makes you feel like there's little or no effort to explore the underlying causes of the events. Nonetheless the Tofflers dare to throw some ideas here and there and develops some interesting concepts while exciting us about the vast array of opportunities the future might hold.
A pretty good read overall, just wished they delved some more into a few aspects (how to adapt the value of prosume or the needed change for institutions, for instance) but they clearly aimed to be as broad as they could with this one.
The major flaw this book has is without a doubt how it seems to jump from fact to fact in order to expose a point. It's clearly well documented but it didn't found its mean point, the redaction being too.. pragmatic I think, focusing on event after event which makes you feel like there's little or no effort to explore the underlying causes of the events. Nonetheless the Tofflers dare to throw some ideas here and there and develops some interesting concepts while exciting us about the vast array of opportunities the future might hold.
A pretty good read overall, just wished they delved some more into a few aspects (how to adapt the value of prosume or the needed change for institutions, for instance) but they clearly aimed to be as broad as they could with this one.
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Alvin and Heidi Toffler have gone through enormous lengths to write this book which incorporates concepts they have previously written about in "Future Shock", "Third Wave", and others.
"Revolutionary Wealth" is a book that should be read by economists, historians, scientists, political leaders, parents, ... (The list can go on, but generally is for anyone concerned about the future). The authors have incredible credibility with their predictions on the rise of information technology, the internet, new forms of war, the prosumer, and other vitally important concepts of our 21 century reality.
These predictions were made decades ago, and in 2006 a new book has arrived from the Futurists who actually got most of their predictions right. In "Revolutionary Wealth" the authors expand on the concept of the Prosumer to explain how modern economic theories are deeply flawed. Their analysis of "deep fundamentals" is something quite different than that which most in formal education are introduced to. Time and Space are undergoing radical changes as is the world market and international relations.
The central concept behind this work is that of change and our need to be flexible with the change that is happening all around the world. The authors argue that with the Third Wave revolution in knowledge intensive technology the world will forever be in a new state of growth, in that state the wealth generated to run our lives and the globe will be charting a revolutionary path.
The book is thick, dense, and difficult to finish as much of the reading needs time for interpretation and discussion to flesh out the theories and realities presented in the book. Regardless, the future laid out in it's pages will literally and figuratively shock the reader.
I did not agree 100 percent with everything the authors have presented by any means, however they do not set out to convince the reader of their correctness, rather they set out to explain the organized evidence that they so meticulously have gathered from around the world's most highly credible sources.
This book deals with the realities and problems in our 21st century, and surprisingly, bringing inspirational ideas and examples of how our imagination and innovation can still triumph over the tallest obstacles.
If possible it would deserve 6/5 stars for its exceptional contribution to the world's academia.
"Revolutionary Wealth" is a book that should be read by economists, historians, scientists, political leaders, parents, ... (The list can go on, but generally is for anyone concerned about the future). The authors have incredible credibility with their predictions on the rise of information technology, the internet, new forms of war, the prosumer, and other vitally important concepts of our 21 century reality.
These predictions were made decades ago, and in 2006 a new book has arrived from the Futurists who actually got most of their predictions right. In "Revolutionary Wealth" the authors expand on the concept of the Prosumer to explain how modern economic theories are deeply flawed. Their analysis of "deep fundamentals" is something quite different than that which most in formal education are introduced to. Time and Space are undergoing radical changes as is the world market and international relations.
The central concept behind this work is that of change and our need to be flexible with the change that is happening all around the world. The authors argue that with the Third Wave revolution in knowledge intensive technology the world will forever be in a new state of growth, in that state the wealth generated to run our lives and the globe will be charting a revolutionary path.
The book is thick, dense, and difficult to finish as much of the reading needs time for interpretation and discussion to flesh out the theories and realities presented in the book. Regardless, the future laid out in it's pages will literally and figuratively shock the reader.
I did not agree 100 percent with everything the authors have presented by any means, however they do not set out to convince the reader of their correctness, rather they set out to explain the organized evidence that they so meticulously have gathered from around the world's most highly credible sources.
This book deals with the realities and problems in our 21st century, and surprisingly, bringing inspirational ideas and examples of how our imagination and innovation can still triumph over the tallest obstacles.
If possible it would deserve 6/5 stars for its exceptional contribution to the world's academia.
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I really liked the way how he puts the Prosumer (producer+consumer) concept as this is what behavioral economists along with me see as something what should be known and taught more at universities. I am definitely going to elaborate the grey economy more in my further studies. It also opened other new interesting topics to study to me and what I really appreciate is the overall optimism, that really made me to think about both the future threats and the opportunities constructively instead of being pessimistic about the forthcoming turbulent social, political and economical changes.
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Tiring. Keeping focused while looking for Toffller's new meme is real work.
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