I love that this book is steeped in some serious longitudinal and painstaking research and essentially was written by a team that debated and pushed ideas much further than a single person could have. The book is so accessible, I think, directly as a result of this dynamic. All of the examples are phenomenal and it just makes so much sense. I would have liked it even more had their been more mention of the social/nonprofit sector. For though many ideas apply easily across fields, some ideas were hard for me to conceptualize in the realm of public education - for example the economic denominator.

Rather than try and brave the icy closed freeways this morning, I decided to snuggle in with this book and mark it off the reading list. It's probably a good thing that I picked it for today, because in any other weather situation short of a hurricane, I would run far away from it.

It's not often that I don't like a book, but oh man. This one. While I certainly agree with many of Collin's conclusions, it's a terrible presentation. The writing is just a chore to get though, like sitting in the most boring lecture ever where the professor goes on and on repeating himself. In the same sentence. Without ever taking a breath. Maybe look at adding a ghostwriter to that crack research team.

Also, I realize the book was written in 2001, but the examples of Circuit City and Fannie Mae as "great" companies is hard to swallow these days.

Not much or new content. Enforces time tested lessons of running businesses successfully. Well packaged and structured content

Content slightly dated as well for 2024 however the lessons are timeless